Advancements in Military Technology Essay

Military technology is defined as the collection of vehicles, equipment, structures, and communications that are used for warfare. Warfare has always pushed back technologies boundaries, from the first tanks to stealth bombers like the B2. Advancements in military technology keeps the military â€Å"on the top of their game†. Most countries use military technology to gain power,wealth, and land, as well as, protect their people along with protecting the power, wealth and land that they have. Military technology was seen to become more sophisticated in the cold war where in technology for military use has greatly increased because of the fear of the Soviet Union’s power. This fear had affected our citizens, whom urged our government onward to the development of new modern weapons ever since that time. This new technology included a large array of items from communication to weapons of mass destruction (nuclear, chemical and biological weapons). This new technology is an important part of modern day warfare. With our tax dollars, the military has put forth vital efforts in technology that goes beyond military use and are the source of the current technology in our ordinary lives today. For instance, did you know that it was military technology advancements that helped created the World Wide Web! The new advancements in military technology, have protected the United States citizens as well as millions of people all over the world. Many countries are relying on the US Government for their protection. War is no laughing matter and in order to be on alert and ready to protect people on any given notice, such advancements in technology are necessary. Today we have countries with leaders that are threatening the lives of their citizens, along with the welfare of countries surrounding them. These leaders have access to weapons of mass destruction. Unfortunately some of these weapons in their hands are results from our military†™s technology. However, whether or not it was our government’s technology that created such weapons, it is our technology that needs to keep eyes on these leaders and also use weapons to prevent such a tragedy to happen. There will always be a growing need for new military technology. Most people don’t understand the significance of advancements in military technology and many believe that it is only used in combat. This is not so, there is so much more to this  technology than fighting. For instance, this technology is used for rebuilding. After war there is clean up. Looking at the destruction that occurred in WWII, one can see the need for advancements to speed up the process of rebuilding fallen countries quickly. We just simply need to look at our impact in Japan after WWII and see what such advancements in technology can do for the infrastructure and well being of that country and many others. If we do look at what the technology has done for society and warfare we can underst and the need for an ever increasing need for it. Military technology may be divided into five categories: (1) Offensive Arms – harm the enemy; (2) Defensive weapons – ward off offensive attacks; (3) Transportation – moves soldiers and weaponry; (4) Communications – coordinate the movements of armed forces; (5) Sensors – detect forces and guide weaponry. (1) Offensive Arms. Lets look at current technology in the military offensive arms. As the technology of warfare had developed, the means of defending against ever-changing weaponry have alter dramatically. Our military needs to stand out in this category. Why? Would you want to be in war, or in the least, on the bad side with a military that has the latest advancements in weaponry? Heck no! In order for our country to ward off psychopathic leaders we need to show our technology, or the majority of it off. The media and the internet does a great job at this. Looking alone at the three tanks our military technology has rolled out: M1A2 Arams Tank, Zumwalt Destroyer, and the PL-01 Stealth Tank, is mindblowing! The use of Adaptiv Stealth Technology is being developed for other military vehicles as well. Stealth in aircraft design will minimize the ways in which aircraft can be detected by ground or airborne air defense systems. Even small things that you would not see change to, are becoming advanceds. Looking at the modern bullet or the ploy case ammo, one can see that every object is scrutinized for improvement. The rifles being introduced to our soldiers are top of the line. Ones like the modern day assault rifle – AK47 and the trackpoint Ar-15 are only a few of update and improvements in personnel weapons. One of the latest weapon in development is an electromagnetic railgun launcher. It uses a form of electromagnetic energy known as the  Lorentz force to hurl a 23- pound projectile at speeds exceeding Mach 7! When it comes to offensive weaponry the military will always be on the cutting edge of technology. (2) Defensive Weapons. Weapons use for protection our military personnel and civilians is a priority to our government. Although offensive weapons such as tanks, planes, carriers, etc. all have offensive technology within it, lets look at personal protection. Initially, the military worked on ways to protect the soldiers in combat. They needed protection that was durable, lightweight and useful in protecting a life. If we accepted the armor the knights wore and never grew on that technology for body armor, imagine our soldiers clumsily piling in a tank or doing maneuvers with that heavy piece of metal slowing them down! Now look at what we have today in body armor. The invention of Kevlar keeps our soldiers mobile and protected. Kevlar does not stop at body armor but is used in shelters, gas tanks and other vulnerable items. However, the technology does not stop there. The creation of a product known as liquid armor is the latest in armor protection in development right now. (3) Transportation. Getting our military personnel to their destination quickly and safely is a concern always looked at by our military. Although, we have military personnel all over the world, once a threat is made, they need to move rapidly and safely. After all, the enemy has already scouted the area and has the upper hand at the location. They will be looking for miliary to move in and don’t doubt for a moment they won’t be ready. One of the latest advancements is called The Mule, a computerized control transport vehicle that military personnel can load their equipment on, and know that it will get their equipment to their destination without a hitch over rough terrain. (4) Communications. Communications is vital to any operation and that goes double for warfare. Back in WWII, the US went so far as to use the primarily unknown native tongue of an American Indian tribe to communicate information. As a result it kept the Axis Powers lost in translation. The interception of communication can not be allowed, so the most up to date technology needs to be pressed forward. With the use of computers, hacking has opened up a door of vulnerability. Computer techs are aware of this danger and every new technology developed in their field is tested over and over and new hacking protection is a constant endeavor. Even old school Morse Code is getting a  high tech twist to it. Using it over cell phones and as text messages surpasses QWERTY keyboard speed thanks to an iambic keyer. Future communications may include the use telepathy, halogens and a new internet. (5) Sensors. Sensors are used to detect forces and guide weaponry. Remember the job of a scout? They would move ahead of the army to spy on the opposition ahead and relay it back. Putting human lives at risk to head off to the unknown is being curtailed today by modern day scouts. We call them Drones. Unmanned and fairly undetected these weapons fly below radar quietly scanning and relay information instantaneously to our forces. Then there is the surveillance blimp that can see airborne 340 miles away! And lets not forget the satellites that can zoom in on your own back yard. There is also infrared technology that can see below the Earth’s surface in search of tunnels and underground posts.

How John Locke Inspired Maria Montessori Essay

Childhood John Locke was born on August 29, 1632, in Wrington, a village in the English country of Somerset. He was baptized the same day. Soon after his birth, the family moved to the market town of Pensford, about seven miles south of Bristol, where Locke grew up in an old fashioned stone farmhouse . His father was a county lawyer to the Justices of the Peace and his mother was a simple tanners daughter. Both his parents were Puritans and as such, Locke was raised that way. His early life was spent at home in the country, where he was taught by his father; this explains why he favored the tutorial form of education. Early Adulthood In 1647, John Locke enrolled in Westminster School in London where he earned the distinct honor of being named a â€Å"King’s Scholar†, a privilege that went to only select number of boys and paved the way for Locke to attend Christ Church University, in Oxford, perhaps Oxford’s most prestigious school . He studied medicine, which played a central role in his life. After graduating in 1656, he returned to Christ Church two years later and received his Master of Arts. He graduated with a bachelor’s of medicine in 1674. Educational Theory In order to fully understand Locke, it is necessary to realize that his aims and methods were largely determined by the place and time in which he lived, and by the schools in which he attended. John Locke’s theories center around the case that the human mind, at birth is a â€Å"Complete, but receptive, blank slate. † It is the experiences placed upon this blank slate throughout life that determine a child’s characteristics and behaviors. Locke rebelled against the traditional theories of original sin and did not agree that children were born into the world as evil beings but instead believed that things could only be added to a child’s blank slate through experience. John Locke believed that â€Å"The well educating of their children is so much the duty and concern of parents, and the welfare and prosperity of the nation so much depends on it, that I would have everyone lay it seriously to heart. † Locke’s Thoughts concerning Education occupy an important place in the history of educational theory. He believed that â€Å"the minds of children are as easily turned, this way or that, as water itself. † For Locke, â€Å"Educating children, required instructing their minds and molding their natural tendencies. Education develops the understanding, which men universally pay a ready submission to, whether it is well or ill informed† Because children are born without a natural knowledge of virtue, early education greatly shapes their development, where even little and almost insensible impressions on their tender infancies have very important and lasting consequences! † Locke’s method of education is meant to be observed by parents even from the time their child is in the cradle, long before the teaching that comes from books. He encourages parents to watch their children, for through observation, parents can understand their child’s distinctive inclinations. Specifically, they should pay particular attention to their child â€Å"in those seasons of perfect freedom† and â€Å"mark how the child spends his time† Once armed with such information, parents can better know how to motivate their children towards the right and can craft their methods of education accordingly. Above all, Locke believed that children could reason early in life and should be addressed as â€Å"reasoning beings† by their parents and not regarded as â€Å"only a simple plaything, as a simple animal, or a miniature adult who dressed, played and was supposed to act like his elders†Ã¢â‚¬ ¦Their ages were unimportant and therefore seldom known. Their education was undifferentiated, either by age, ability or intended occupation. † Locke, on the other hand, thought of children as human beings and proposed the fostering of children’s education in a gradual manner. Locke urged parents to spend time with their children and to plan their children’s education according to their individual characters. He suggested using â€Å"play† as the chief strategy for children to learn rather than rote memorization or punishment. How did John Locke inspire Dr. Maria Montessori? John Locke’s theories on education influenced many educational theorists among those was Dr. Maria Montessori. Locke’s theories inspired and helped her to develop the Montessori philosophy of education, over 100 years ago which is still the basis for how children learn in Montessori programs all over the world. Maria was inspired by Locke’s belief that each Child is a Unique Person? and believed that every child is different and has different skills and needs for development. She believed that if an adult watches and listens carefully, the adult can prepare an environment in which a child can thrive. – Locke’s method of education is meant to be observed by parents even from the time their child is in the cradle, long before the teaching that comes from books. Maria Montessori believed that each child possesses a unique individual pattern that determines much of the child’s personality, temperament, skill and ability. Montessori called this pattern, â€Å"a spiritual embryo†, as it is determined before birth. This pattern, she believed is revealed only during the process of development, so a great importance is placed on the quality of a child’s environment, activities and the freedom to develop. – Locke, â€Å"for through observation, parents can understand their child’s distinctive inclinations. Specifically, they should pay particular attention to their child â€Å"in those seasons of perfect freedom† and â€Å"mark how the child spends his time† Once armed with such information, parents can better know how to motivate their children towards the right and can craft their methods of education accordingly. † ?While John Locke’s referred to a child’s mind being of that of a blank slate, Maria Montessori compared a child’s mind to a sponge that absorbs information. Children will absorb everything they see, hear, taste, smell and touch in order to gain knowledge. Every child has different life experiences, however all Montessori activities can build upon each foundation in an individual way to create memories, problem solving, reasoning, understanding and, of course, absorption. – Locke also claimed that all ideas came from experience and that there were two aspects of experiences – sensation and reflection. Sensation informs us about things and processes in the external world. Reflection refers to a human’s internal sense that informs itself about the operations in its own mind. Maria Montessori’s method focuses on the child’s environment and the teacher who organizes the environment and effectively outlined the six components to a Montessori environment as freedom, structure and order, reality and nature, beauty and atmosphere, the Montessori materials, and the development of community life. ? Maria Montessori set forth her philosophy and method as the way education should be presented to all children. She believed that in a Montessori classroom, children could achieve self-discipline and achieve freedom for their own development. Consequently, she saw her method of education as the way to insure that adults in the future would be thoughtful, independent, clear thinking problem solving individuals who contribute to society in a meaningful way. – Locke believed that education â€Å"made† the man. He felt that the impressions made in infancy have important and lasting consequences. Any association of ideas made in childhood has a critical and life-long effect on a person. Hence, negative association would be damaging for an individual. ) Although John Locke influenced Dr. Montessori greatly, they did not always agree on everything for example. Maria Montessori believed that children are empty vessels and learn by sensory. John Locke’s point of view about children is that teachers play an extremely crucial point in teaching. Because of the â€Å"Tabula Rasa† (empty mind) theory, teachers become the only source of information for the children. He also stated that the teachers â€Å"pour† knowledge into the students. This point of view is exactly opposite to what Maria Montessori believed. John Locke believed that children never play an active role in learning, they are just receivers – traditional school system. Yet, Maria Montessori believed teachers or directresses’ are only helping the students by awakening their potential powers and that children are the active learners, teachers are only the helpers. John Locke believed that â€Å"play† has an important strategy in learning. Maria Montessori never used the term â€Å"play† as we always â€Å"work! References 1. Stanford Encyclopedia of Philosophy (Plato. standford. edu/entries/locke) 2. â€Å"John Locke,† The Internet Encyclopedia of Philosophy, ISSN 2161-0002, http://www. iep. utm. edu/locke/, accessed December 27, 2012. 3. http://plato. stanford. edu/entries/locke/ 4. http://www. marxists. org/reference/subject/philosophy/works/en/locke. htm 5. http://oregonstate. edu/instruct/phl302/philosophers/locke. html.

An Argument in Favor of Using School Funding to Promote Social Studies Instead of Improving Food Service

An Argument in Favor of Using School Funding to Promote Social Studies Instead of Improving Food Service Should school funding be used for promoting social studies or improving food service? There is a famous Korean saying, â€Å"Money doesn’t grow off a tree.† This is a common saying that I have heard all throughout my life from my grandfather. He wanted me to know that people should use their money wisely. Therefore, I believe that school funding should be used for promoting social studies instead of improving food service for the following reasons: occupation and education. To begin with, the promotion of social studies would give students a head start in getting a high-paying job in the future. For instance, my best friend Tony is attending a school where all the funding is spent on providing social studies book for the students. After this policy came into place, the graduates had expressed that the social studies had helped them with their job interviews. These classes also gave the companies the idea that students had a better understanding of the society around them. On the other hand, my sister goes to a school where the entire fund is spent toward improving food service. Because the emphasis is towards food facilities instead of education the students became only enthusiastic in looking forwards to lunch sessions. My sister complains because, she should be learning more about the society so she can get into a better university. She claims that this will help her attain her dream job as a diplomat. Furthermore, spending the school fund on social studies would provide a better education for the students. For example, after my school began getting a fund from the government, we spent the money on hiring the most well- educated teacher from the entire world. This has given our students the opportunity to work with the best teacher and gave up new education opportunities. However, before our school was funded none of the students could keep up with the classes because our social studies teacher was actually an economics professor. Funding helped establish classes for the respective subjects, such as ethics, macroeconomics, geography, that are subordinate in the general social studies subject. Because the general objective of a school is to provide a decent education for students, doing this will make the school superior and true to the idea of a school. Therefore it would open educational opportunities for students if the school were inclined to spend their funding on promoting soc ial studies. Therefore, I believe education and occupation are the reasons I think that the school should spend funding on promoting social studies. There are some people who say that funding for food services would permit the students to keep a healthier diet. However, this is not the role of a school, and it is best for schools to stick to education. Think of the basic roles of whatever should be done, and spend your money wisely.

Growth and Developement Paper Research Example | Topics and Well Written Essays - 2500 words

Growth and Developement - Research Paper Example The patient is a five month old male infant, who was admitted to hospital with small bowel obstruction. Upon several medical examinations, the infant was diagnosed with dilated transverse colon and a small bowel .On admission he was an undernourished and fragile baby, but improved his condition with all the medical support and assistance at hospital His parents are going through a lot of trauma and anxiety, and are extremely worried about the health and safety of the baby. The infant is going to be subjected to surgery in near future and all our anticipating for the health and wellbeing of the infant. Section I: Physical Growth and Development A.General parameters 1. Height & Weight: The height of baby is 54.6 cm and Weight is precisely 4.26 kg. Nutrition: The nutritional status of the baby is inferior as he is terminally ill with multiple health complications. 3. Sleep patterns – The body of the infant is very fragile and delicate at this stage, as he has a defective and disr upted bowel movement. He has undergone numerous tests like CT scans, endoscopy, and ultrasounds for the analysis of his terminal illness. He has a terrible problem with swallowing food and liquids and vomited once when bottle with EleCare formula was introduced. With all these complication going on baby is struggling to get a proper sleep and rest. Moreover, he is on morphine to avoid pain and is not experiencing a normal sleeping pattern. 4. Dental health Availability of proper nutrition plays an immense role in the development of dental structure of a baby. In the case of our patient, there is a considerable lack in the calcium and minerals supply. An infant at this Stage, needs an ample amount of breast milk to maintain a healthy body .Being unable to swallow food, his calcium intake is considerably low which can lead to poor dental growth. 5. Elimination – The baby is suffering from dilated transverse colon and posses a small bowel and this is creating complications in hi s digestion process. According to Holshniede &Puri, (2008) â€Å"A number of physicians have reported instance of severe constipation and colon dilatation in children that eventually lead to their demise†(p.12)Also , a dilated colon can result in irritable bowel movement and lead to constipation . Thus , the elimination process of the baby is poor and unpredictable. B. Motor development Motor development is a crucial stage in the growing stage of an infant and at this stage parents needs to observe the activities of their infants closely. According to Adolf ,â€Å"Motor development is truly amazing. In their first year of life, infants acquire the ability to direct their eyes a t targets, support their bodies against gravity, grasp and manipulate objects, and loco mote across the room. One reason why these accomplishments appear so amazing is that motor actions are directly observable†. However, when we consider our client, he is abnormally undernourished and anemic an d displays a very low muscle mass and motor development. 1.Gross motor : The physical reaction of the baby in his immediate surroundings is an important aspect in a child’s growing phase. However, our client is malnourished and anemic and needs immediate surgery to rectify his abdominal and rectal malfunctioning. The infant is having intra-abdominal abscesses with multiple scars in the bowel and has been diagnosed with a fibrotic and necrotic left and sigmoid colon. He is recommended not to be fed by oral means, and was

Cognitive week 5 Essay Example | Topics and Well Written Essays - 1000 words

Cognitive week 5 - Essay Example The trace decay theory and the interference theory aim to explain the implications that result from trying to remember or recall memories; these implications being forgetting or distortion of memory which result in causing false memories in an individual. However when we look at the case by Loftus and Polage (1999) on eyewitness testimony we can see how shortly after viewing the video clips the participants answer’s to basic questions regarding what they had seen were inaccurate and false. This leads us to deduce that false memory problem can be a result of short term memory too. In court cases, mostly in 1983 to 1998, false memory in terms of claimed recovered memory of witnesses and victims had been readily accepted by the courts with convictions being solely on the reliability of these recovered memories. However it is clearer now that these alleged recovered memories have been tampered with mostly by therapists of these witnesses and can be hence be false in nature limitin g their reliability in court. For example a woman accused Dr. Thompson, a memory expert, to have raped her. However the doctor was doing a live interview just before the woman’s rape occurred. It was later discovered during a counseling session the woman’s recollection of the event had become confused and she had simply seen the doctor on television before the assault had taken place; a recollection that had been a result of a false memory (Sachter, 1996). Therefore highlighting the huge role false memory plays in the recollections by witnesses which can lead to false or inaccurate convictions if relied on solely. References Loftus, F. & Polage, D. C. (1999). Eyewitness Testimony. Psychiatric clinics of North America. 22, 61-70. Schacter, D.L. (1996). Searching for Memory - the brain, the mind, and the past. New York: Basic

Business Plan for a Coffee House Assignment Example | Topics and Well Written Essays - 3500 words

Business Plan for a Coffee House - Assignment Example The main purpose of my business plan is to start a coffee house venture as I feel that this is a very viable option. In California today, there are a large number of coffee houses that run because of a demand created by people to have a place where they can sit, relax and enjoy beverages and eatables. Most people are willing to pay a certain amount of money as they would rather meet their friends and family at such locations and enjoy a nice morning, afternoon or evening with them. The sales for coffee have kept on increasing over the last decade despite a time of financial downturn. This is because this is a beverage that has a lasting demand among the community. Therefore, the main purpose of my business plan is to provide people with a place to enjoy their beverages in, coupled with European style food so that they are attracted by the quality and creativity that I have attempted to bring about with the help of my plan. (Weitzman, H. 2006) Other than this, the purpose is also to provide employment, generate profits as well as bring about a fair trade where the farmers who I import my coffee from will be guaranteed at least $1.26 per pound which is twice the going rate for coffee. (Weber, Jeremey 2007) (Weitzman, H. 2006) My products will include a number of meals and beverages as well as desserts, mostly European ones so that people find some amount of differentiation and this is what helps to set my venture apart from the already established coffee houses in the country. I wish to provide the age bracket of 14-28 years a place, with free wireless internet so that they are able to come, relax and enjoy good food and coffee, and at the same time, get their work done, meet their friends and just have a bit of change away from home. I feel I will be able to carry out this project very well since I have excellent interpersonal skills and also a very dynamic personality. I am aware that there are many competitors in this  industry such as Starbucks.

Subjective and Objective Perspectives of Photography Essay

Subjective and Objective Perspectives of Photography - Essay Example This quotation mentions a highly debated argument of the twenty-first century- the challenge associated with the reliability of camera-generated imagery and its contrast with paintings. Photographs have the tendency to mold our thinking in a way we never dreamt of. Following is a critical analysis of this comment about subjective and objective perspectives of photography. In recent years awareness about the nature of camera imagery made people change their stereotypical views regarding the issue. In order to support my essay, I have quoted references from related literature to further elaborate this viewpoint. â€Å"Photographic images have historically enjoyed, in our societies, a unique role, based for the most part on their supposed credibility. They have been acknowledged to offer a truthful visual representation of the world and our societies accept it as truth sentences such as "Photographs don't lie," "A picture is worth a thousand words," and "Seeing is believing" (Garvard, 1999). Camera generated images experience a subjective overtone together with automatic and mechanized actions involved in photography. Over the years images have played a unique role in different societies because of the evidence that they are real representations of the events being captured. The main criticism is against the idea of believing what you see in a photograph as the images are not logically true. Rather, they are treated according to the aspiration of the photographer in order to assimilate certain meanings to them. With the passage of time and with technological advancement photographers manipulate the photo with subjective elements like personalization and framing. There is also a personal touch to photographs, as photographers project their own opinions into the image from choosing what to shoot to managing the picture’s background.

BT CORN Essay Example | Topics and Well Written Essays - 750 words

BT CORN - Essay Example However, genetically modified foods are also produced from GMO crops. Genetically modified foods comprise of tortilla chips and corn syrup among others (Bessin, 2013). This paper intends to discuss on the transformation of corn plants with the assistance of Bacillus Thuringiensis gene along with the potential impacts of Bt corn particularly on the specific agricultural ecosystem and global ecosystem. Transformation of Corn Plants with Bacillus Thuringiensis Gene Bt- corn plants, as a donor organism emerges through soil bacterium known as Bacillus Thuringiensis (Bt). It is fundamentally regarded as a gene that helps in the production of a protein named Delta Endotoxin. In relation to the transformation of corn plants with Bt gene, it has been apparently observed that the gene that is produced through certain genetic characteristics are to be recognized initially and then segregated from the remaining materials that are produced from donor organism (Bessin, 2013). The protein named BT Delta Endotoxin can be taken into concern while transforming corn plants as it very effective in managing as well as controlling Lepidoptera larvae or caterpillars. This protein can be evidently used in order to control the corn plants from the damages of insects and other flies existing in the environment. It has been viewed that with the advent of technology in the genetic engineering process, the transformation process of corn plants with the support of Bacillus Thuringiensis gene has been enhanced considerably (Plant and Soil Sciences eLibrary, 2013). In order to determine the transformation of corn plants with Bt gene, it has been noted that Bt genes manufacture various proteins that help in safeguarding the corn plants from insects along with other animals present in the environment. The transformation of corn plants can also be possible with the use of biotechnological process by implementing Cry1Ab gene that would eventually facilitate in providing a significant solution for protecting the corn plants from the attack of corn borer. It has been identified that conventional treatment are not effective in protecting the corn plants from any sort of damage or environmental hazard. Notably, Bt-corn plants can be protected with the application of pesticides along with the proteins that are helpful in mitigating the damages that are perceived from the insects. It has been evidently viewed that Bt acts as a controller for the prevention of corn plants from the damages of insects as well as generating greater productivity along with quality grains for the environment (Syngenta, 2013). Potential Impact of Bt Corn On Individual Agricultural Ecosystem After acquiring a brief idea about the transformation of corn plants with Bt gene, it has been apparently observed that Bt-corn impose considerable impact upon individual agricultural ecosystem. In this modern context, the impact of Bt-corn on the agricultural ecosystem can be identified on the basis of the study tha t was propounded by the scientists of various nations regarding assessment of risks on the population of monarch butterfly. According to the researches, it has been viewed that assessment of risks might be exposed leading towards the toxic impact of Bt -corn on milkweed along with the population of monarch butterflies. This toxic impact ultimately benefits the farmers as well as the agricultural ecosystem by a considerable level. The other significant impact of Bt-corn on individual agri

Cultural Research Paper Example | Topics and Well Written Essays - 2000 words

Cultural - Research Paper Example We will try to develop an understanding of the impact of modes of subsistence on cultural behavior. Since cultural behavior is a vast field which is depicted in all strata’s of life which is beyond the scope of this paper so we will restrict ourselves to just three aspects. Basseri Basseri are the nomadic Muslim tribe of Iran who inhabit the province of Fars and migrate along the mountain near the town of Shiraz. The Basseri is a group defined by political rather than geographical or ethnic criteria. Their population estimated in late 1950’s was 16,000. More recent estimates were not published. In this paper we will focus on the traditional Basseri culture which still exists. (Khanam, 2005) The language spoken by Basseri is a dialect of Farsi. Although majority can only speak Basseri dialect but a few can also speak Turkish or Arabic. Most of the population settled in southern Iran claim ancestral link with Basseri. The other nomadic groups are Yazd-e-Khast, the Bugard- Basseri, and Basseri who inhabit the east of Iran, Semnan. All of them are believed to be connected with the traditional Basseri of Fars. In the mid- nineteenth century Khamseh confederacy was formed and the Basseri were part of it. As with the passage of time Basseri grew in importance within the confederacy it resulted in the diminishing power and importance of the confederacy as a political and social unit. The habitat of the Basseri is hot and acrid climate of the Persian Gulf. They traditionally inhabit a large ecological range of 18,000 to 21,000 square kilometers. In the southern section there is a desert of about 600-900 kilometers whereas north has high mountains. Mountain precipitation supports reasonable vegetation and even foresting. Primary Mode of Subsistence Different modes of subsistence are developed in the same way in all human societies. According to Miller the similarities of wants and the faculties through which these wants are supplied has actually made this pr ogression quite uniform throughout the world. Based on this notion and supported by the fact Scot developed stadial theories of progress and social change. Modes of subsistence are the primary concern of any society. It shapes social institution and human activity. (Smith, 2006)According to Smith based on the reaction to subsistence societies can be divided into four categories. Smith’s four stages are age of Hunters, age of Sheppard, age of Agriculture, age of Commerce. These four stages are viewed as a general schema of social development of all societies. Thus each stage depicts its own set of moral and social behaviors which are in consistency with the physical conditions and security of subsistence. Basic human relations are dependent on modes of subsistence. The concept of subordination, kinship, social, economic and political environment, position of women, parent-child relationship everything changes in the light of modes of subsistence. Each stage has a different dom inant mode of subsistence but each stage also absorbs the stage before. He argues that specifically for this reason in this age of commerce hunting, husbandry and agriculture also exists. Hence the relationship between primary modes of subsistence and its impact on social, political, economic environment, kinship etc is established.

Undertaking a Market Audit Essay Example | Topics and Well Written Essays - 2000 words

Undertaking a Market Audit - Essay Example The audit includes careful analysis of the company’s strategic business units as well as the internal procedures. MA is prognostic in nature and provides recommendations for improving the performance, process and increasing the organizational outcome of the company. It would provide formal mechanisms of the systematic examination of internal and external marketing activities of the organization. It requires the usage of various tools which includes control charts that indicate the existing marketing situation and the crisis. A MA is useful to measure the various marketing crisis and also discover the various issues which lead to the increase in the sales of the company (Kling, 2000).The objective of the study would be to understand the concept of marketing audit and its effect on business activities. The author of the study would try to understand the utility and the method of conducting marketing audit in of the UK fragrance market. According to Kotler (1977 cited in Kling, 2000), MA is a systematic examination of an organization’s marketing objectives, strategies and performance. The prime objective of the company is to understand the techniques that help in utilizing the resources of the company effectively and generate recommendations, which help in utilizing the existing process.... the company is to understand the techniques that help in utilizing the resources of the company effectively and generate recommendations, which help in utilizing the existing process. MA lays emphasis on how effectively the marketing department performs its functions especially in areas of promotion and distribution. It can be performed by individuals within and outside the organization. The internal auditor can be senior manager or top manager whereas the external auditor could be expert marketing consultants, who have the potential of performing audit on a regular basis (SPA Professional Academy, 2010).The various forms of MA would include self audit, audit from across, audit from above, company task force audit and outside audit. The MA process would involve three major activities: Pre Audit Process: This involves activities which determine who will conduct activities and the timings of the audit activities. It also establishes the scope, methodology and objectives. The Audit Proc ess Data Collection: This requires the assembling of information about the macro environment, industry, marketing mix and the company. It is expensive and a time consuming process of the marketing audit. Information Analysis: This involves evaluation of data collected in an attempt to provide an inclusive picture of the company’s marketing program. (1) UK Fragrance Market & Burberry Corporation Ltd The chosen market for the study is the UK fragrance market which is one of the most booming industries. It has been prospering in spite of the challenging economy and the net market sales increased by 4.5 percent and reached around ?1.38 billion. The net sales of the UK fragrance market were larger than the mass market, which generated more than 82 percent of the market value (EuroMonitor,

Short Story and Mick Essay Example for Free

Short Story and Mick Essay Serrusalmus I have road a short story called Serrusalmus written by Lesley Glaister. Lesley Glaister was born in Northampton shire, The United Kingdom at October 04, 1956. Lesley Glaister is a fiction writer and her first novel got published in 1990. The short story is about the protagonist Marjorie who is a woman. I will say she is in her forties and lives by herself in a apartment on the nineteenth floor. When Marjorie was a little girl she liked ants she felt that the ants inspired her. As a little girl she would have liked ants as pets. She thought as ants like people. They worked together as a team, and they were Just as pushy as the human beings was. As the years pasted and she got older, she got a illness. She suffered from the a illness called agoraphobia who made afraid to be at big open places with lot of people. her opinion also changes it was no longer ants there was like people but people there was like ants. She was afraid of people and did not speak with a lot of people. Therefore she kept fishes she meant that they were so peaceful in there aquarium. She felt like she cut be peaceful and safe when she looked at them in the aquarium. She loved her fishes like they were her own children. But one day the troublemaker Mick, came looking for her in her apartment at the nineteenth floor. He used to come when he needed something from Marjorie. Most of the time when he came did he beg her for money, food or clothing . This time did he not beg her four any of this tings. He actually came to help her with moving her sick angle fish to a new clean aquarium. Marjorie believed him because he helped her with her beloved fish. But Mick was only pretending to care for her and the fish. Mick picked up the net and caught the fish. He took the fish with him over to the open window and then asked Marjorie how much she thing the fish was worth. He wanted a hundred quid four not killing the fish. But bad for her she did not have all those money and Just like that he flipped the fish out the open window. Then he left and she was so sad. Mick come back and Marjorie gave him a rink were she had dropped some drugs in. The drugs was for her illness. The drugs made Mick felt asleep like a stone. She took her Piranha in toa bucked and then took Micks hand in to the bucked. The Piranha eat his hand in a few minutes. Now was the boot on the other foot. In The very end she got revenge over Mick not Just because he killed her fish but also for the long time where he had used her and all her things, money and food. She was free now and was now longer under his power. Short Story and Mick By cami646t

Kant and Categorical Imperatives Essay Example for Free

Kant and Categorical Imperatives Essay In order to evaluate ones actions whether they are moral or not, we use many moral dilemmas. One of them is Kants categorical imperative. This essay presents Kants project of categorical imperative. Then, I will explain that rulers should appeal to Kants categorical imperative when making foreign policy decision. In order to support my point of view, I will give importance to the reasons of why rulers appeal to categorical imperative when making foreign policy, so I have two reasons for this. One of them is that states depend on each other in economically and politically. Thus, in order to provide this stability which means that continue to stay among other states, states should act through the principles of categorical imperative which are universally valid, good intention and never using people or other states as means to end. The second reason is that if rulers appeal to categorical imperative when making foreign policy decisions, the world can be more peaceful. Since, wars and conflicts which are caused by bad intention, using other people or states as means for gaining advantages which are not universally valid can be hindered by categorical imperatives. Finally, I will conclude that the Kants categorical imperatives are still valid and necessary when rulers are making foreign policy decisions. If we explain briefly Kants categorical imperative, there are basically three principles that represent it. These are universal law, ends as a means and the importance of intention in conducting of human behaviour. Firstly, according to Kant, ones action should be universally valid. Universal validity means that people should think behaviours and they need to judge their own behaviours or actions are morally acceptable or not. When you think of your behaviour, if you decide that everyone acts in the same way with me, then the action become universal and moral. The second principle of categorical imperative is that people must respect others and never use them for achieving some goals. Lastly, the third but the most important criterion of categorical imperative is maxim, which means intention. Moral value is determined by the intention of people, which is called general maxim. If your intention is good, then your action is moral. The consequences of your action are not important, the most important thing is your intention. For this reason, being moral in your actions depends on the universal validity. However, it does not matter that how your actions conclude on others whether they are good or bad. In order to explain the first reason of why rulers should appeal to categorical imperative when making foreign policy decisions, we can think about the growing trade between the states. States become more interdependent when trades among various states expand. Interdependence is not only important economically but also politically because all economic or business activity depends on political positions of the states. When states trade between each other, they become mutually dependent on each others political advantages. Also, world markets are influenced by politics and states power in the world markets depends on its foreign policy. So, states should establish good relations with other states. For this reason, when making foreign policy decisions, ruler should appeal to categorical imperative. Firstly, rulers actions must be universally valid. If states foreign decisions are internally valid, then state cannot benefit from this politically and economically. For example, if the state decide to change the price of its export goods up without approval of other states, then states could not sell its goods whose price increase, because other states want to buy the same goods from another country whose price is cheaper. Second point is that if states intention is bad and this kind of intention is understood by other states, this state is reproached by other states, which have a relation with this state. As a result of this, the state that is reproached becomes alone in the world market and world policy without any advantage both politically and economically. Because of that, states should have a good intention when they have relations with other states. The second reason is that principles of categorical imperative can provide peace and order if rulers appeal to them when making foreign policy decisions. Since, states start to think universally while acting toward other states instead of being self-interested. Moreover, acting with good intentions and not using people or other states as means provide justice and order in the world. Since, each state wants to be powerful and they try to get more power than other states. It means that in order to reach their aims, they simply can use other foreign policy actors as tools. In other words, they can use other states as a means to their ends. As a result of this kind of action, war between states is inevitable. It is because when one state can act in that way toward others then, other states also act in similar way. For this reason, their interests can be probably conflicted and chaos in world politics can arise. However, if states take into account the principles of categorical imperative, there will be probably no conflict or chaos in the world politics. In conclusion, when the principles of categorical imperative are concerned, we easily realise that they depend on each other and they help us to evaluate the actions, which are moral. These principles of categorical imperative have the same goal that is being moral. For to be moral, the actions should be universal and should not have the aim of using others in order to gain advantages. If rulers conduct through the principles of categorical imperative then, it is obvious that the world would be more peaceful and fair. However, these obligations are not put into practise in todays world politics. But, it is enough to know that categorical imperative is still valid and is necessary to apply to todays conditions of foreign policy.

Consumer Analysis On Chocolate Consumption Marketing Essay

Consumer Analysis On Chocolate Consumption Marketing Essay The objective of this project is to investigate patterns of chocolate consumption experience. The project will look into different age groups and their consumption habits. The main purpose of this research is to find evidence between age and consumption patterns. And also inspect the extent of chocolate consumptions impact on health. Introduction: The tale of chocolate began at the age of Maya and stretched to the modern world. The Spanish were the first to introduce cacao in Europe and after that it become one of the most celebrated drink of the elite society in Europe until it was mass produced with the help of modern technology. There are different varieties of chocolate available in the market from different companies such as dark chocolate, white chocolate, milk chocolate, sweet chocolate, candy etc. In this project will examine inclination of the consumers towards chocolate consumption (in special context of Nestle, Cadbury Mars chocolates are chosen in the study). The buying behavior is a fascinating study of human psychology. Consumers were generally thought to act rationally, according to neo-classical economics theory ( Howard and sheth 1969) individually maximizing satisfaction of their needs. By contrast, in the modern world, people are more likely to indulge into socio-psychological or emotional or irrational buying motives (Holbrook, and Hirschman 1982). These motives come from the social or psychological interpretation of the product. There are several arguments and also psychological aspects of why a consumer makes a particular choice. According to Freud, persons buying decisions are affected by subconscious motives that even the buyer may not fully understand. The most celebrated work on human motivation is done by Abraham Maslow (1943). He suggested a hierarchical order of human needs. According to Maslow, we seek to satisfy our lower order physiological needs first, before our safety needs, before our belongingness needs, our esteem needs, and finally our need for self actualization. This project will try to find link between human behavior and chocolate consumption. There are past chocolate consumption study which has to some extent examined consumer view, attitudes, and motivations towards chocolate and chocolate consumption as a representative (Belk and Costa, 1998) and social experience (Cova and Pace, 2006). Chocolate consumption can be also related to health problems as many scientific investigations have pointed out. This project will also try to ask questions on common perception on chocolate consumption and its impact on health. Chapter 1: Research aim: This study aims to investigate in the area of chocolate consumption, by exploring how consumers experience chocolate consumption in various circumstances and contexts. It also will try to examine common perceptions of health associated factors related to chocolate consumption. Research objective: The objective of this research is to gain insight in the consumer behavior related to chocolate consumption. This project will try to study existing literature and secondary data and investigate links between consumer behavior theories and the existing data. The further objective is find out perceptions on chocolate consumption and health. As many of the findings and research would suggest close link between them. Chapter 2: History of Chocolate: The story of chocolate begun about 2000 years back in the ancient civilization of Mayan when they discovered the cacao tree ( kah KOW) in the tropical rain forests of South-America. By 1400, the Aztec empire dominated a sizable section of Mesoamerica. They traded with Maya and other people for cacao and sometime traded with cacao seed a form of Aztec money. The ancient Aztecs believed chocolate to be the Food of the god. The history of chocolate in Europe began after the Spanish conquest of Mexico in 1521. It is believed that Christopher Columbus first European who discovered existence of cacao tree. It is also believed that It was him who brought back some cacao trees from Spain. (http://www.sfu.ca/geog351fall03/groups-webpages/gp8/history/history.html) The Spaniards quickly recognized the value attached to cacao and observed Aztec custom of drinking chocolate. Soon after Spanish started to ship back the cacao seeds and started to sweeten the cacao with cinnamon, sugar and other sweeteners. Xocolatl! or Chocolat or Chocolate as it became known was introduced to Europe by Cortez, later as the time progressed Europeans were able to make the drink more palatable for European taste thus changing the Aztec style of drinking. The first chocolate factories opened in Spain and by the early 17th century chocolate powder from which the European version of the drink was made and exported to different parts of Europe. Spanish managed to keep their drink secret for almost 100 years before rest of the Europe find out about the drink. The Spanish kept the source of the drink the beans a secret for many years, so successfully in fact, that when English buccaneers boarded what they thought was a Spanish Treasure Galleon in 1579, only to find it loaded with what appeared to be dried sheeps droppings, and burnt the whole ship in frustration, if only they had known the value of chocolate. Within a few years, the Cocoa beverage made from the powder produced in Spain had become popular throughout Europe, in the Spanish Netherlands, Italy, France, and Germany and in about 1520 it arrived in England. The first Chocolate House in England opened in London in 1657 followed rapidly by many others. Like the already well established coffee houses, they were used as clubs where the wealthy and business community met to smoke a clay pipe of tobacco, conduct business and socialize over a cup of chocolate. For centuries, chocolate was eaten by the societys upper crust. But by the 19th century mass production of chocolate helped it reach much wider portion of society. First European chocolate factory was set up France 1761 in the town of Bayonne. As demand increased most of the European countries started producing cacao in their colonies in Caribbean, Africa and parts of South East Asia. (Simmons, 1976; Baker, 1891) 1828 marked the modern ear of chocolate making when Dutch Chocolate maker Conrad J. van Houten patented an inexpensive method for pressing making cacao powder. Many chocolate companies of today were formed as a family run businesses such as Europe such as Van Houten in the Netherlands in 1815, Menier in France in 1824, Cadbury and Rowntree in England; and Suchard, Nestlà ©, Lindt and Kohler in Switzerland. (http://www.chocolate-source.co.uk/history_of_chocolate.htm) http://www.sfu.ca/geog351fall03/groups-webpages/gp8/history/timeline.jpg http://www.sfu.ca/geog351fall03/groups-webpages/gp8/history/history.html This figure shows the evolution of chocolate from being produced in form of cacao in South America and then eventually in Europe. In 1894, English chocolate maker Joseph Storrs Fry produced what was arguably the worlds first eating chocolate (Brenner, 1999; Spadaccini, 23rd online edition). Some of Englands most successful entrepreneurs during the Industrial Revolution belonged to a group of people known as The Society of Friends, or more commonly, the Quakers. Due to their radical beliefs, the Quakers were alienated from many of the mainstream professions of the time including politics, law and medicine. Many of the large Quaker families channeled their energy into business and commerce, and one of the most progressive commodities at the time to invest in was cocoa. A one man business opened in 1824 by a young Quaker, John Cadbury, in Bull Street Birmingham was to be the foundation of Cadbury Limited, now one of the worlds largest producers of chocolate. In 1831 the business was transformed from grocery shop and John Cadbury was manufacturing drinking chocolate and cocoa. This was the start Cadburys business as it is known today which was later joined by John Cadburys brother Benjamin and the business become Cadbury brothers in 1847 in Birmingham where they rented their first factory. This partnership dissolved in 1860 and a year later John Cadbury retired leaving his sons Richard and George, the second Cadbury brothers, to continue the business. 1866 saw a turning point for the company with the introduction of a process for pressing the cocoa butter from the cocoa beans. This not only enabled Cadbury Brothers to produce pure cocoa essence, but the plentiful supply of cocoa butter remaining was also used to make new kinds of eating chocolate. Business prospered from this time and Cadbury Brothers outgrew the Bridge Street factory, moving in 1879 to a greenfield site some miles from the centre of Birmingham which came to be called Bournville. The opening of the Cadbury factory in a garden also heralded a new era in industrial relations and employee welfare with joint consultation being just one of the initiatives introduced by the pioneering Cadbury brothers. In 1899 the business became a private limited company Cadbury Brothers Limited. Progress since the start of the century through the inter-war years onwards has been rapid. Chocolate has moved from being a luxury item to being well within the financial reach of everyone. The story behind many of todays chocolate manufacturers begins with a Quaker family the Cadburys, the Frys, the Rowntrees and the Terrys all chose cocoa as the basis for their family businesses. Their aim was to persuade the poor to give up alcohol in favor of the healthier chocolate drink. Because of the persecution the Quakers faced in England thousands migrated to America and settled in the colony of Pennsylvania founded in 1682 by William Penn. By 1864 seven thousand Quakers had settled their including one Milton Hershey and by 1900 the Hershey chocolate factory was up and running. ( www.cadbury.co.uk) The UK confectionary market: This project took help from published Mintel UK confectionary market, 2011 report as it is one of the most reliable sources of information. Mars Background Mars UK is a division of Mars Incorporated, a family-owned US based business with annual revenue of over $30 billion. The company acquired Wm Wrigley Jr in 2008, extending its food and drink portfolio in the UK to cover chocolate and sugar confectionery and gum, ice cream and petcare.( www.mars.co.uk) The companys key brands in the UK chocolate confectionary market are Galaxy, Maltesers, Mars, Snickers, and Twix. Kraft Foods UK Background Kraft Foods is a US-based multinational confectionery, food and beverage conglomerate which supplies biscuits, cheese, grocery, chocolate, coffee, gum and candy. It has its presence over 50 countries worldwide. The company strengthened its leading position in the chocolate confectionery market when it acquired Cadbury Plc in January 2010 for  £11.5 billion and in doing so, acquiring the likes of Dairy Milk, Roses and Twirl, as well as inheriting the premium organic brand, Green Blacks. In March 2012, the company announced its plans to remain at the forefront of NPD by investing  £17 million into research and development in the UK. Kraft also launched Green Blacks an exclusive chocolate bar in support of Breast Cancer alertness month. The new Raisin Hazelnut bar in a pink package came with the Breast Cancer ribbon and the charity organisations logo. The company unveiled the limited edition bar in October 2011 and contributed  £20,000 to help Breakthrough Breast Cancer in its research work. (www.greenandblacks.com), (www.cadbury.co.uk), (www.kraftfoodscompany.com) Nestlà © Background Nestle UK Ltd is a division of the Swiss nutrition, health and wellness company Nestlà © SA. The UK business operates 15 manufacturing units and has three major subdivisions food and beverage, confectionery, and Nestlà © Nutrition. The brand claims that it is planning to invest  £500 million into the UK market from 2012-14. The company manufactures and markets a wide range of products in various markets such as Pure Life (bottled water), Cheerios (breakfast cereals), KitKat (chocolate confectionery), Nescafà © (coffee), Herta Maggi (family meals), Carnation (evaporated condensed milk) and Nesquik (flavoured milk).( www.nestle.co.uk) Market Share of Different companies and future: According to the Manufacturers shares in the UK chocolate confectionery market, by value, 2011 Kraft, Mars and Nestlà © hold three quarters of the market share (Source: Mintel) These are top three companies which hold account for 76% of sales via their wide portfolio of brands. This market is considerably more dependent on the fortunes of its top three companies than the sugar equivalent. ( Mintels Sugar Confectionery UK, November 2011 report). According to the same report Cadbury Dairy milk and Mars Galaxy is reckoned to be the two most popular brands in UK market. Both of them occupying almost 20 percent of the market share (Appendix: Table ) although there is a significant percent of change in Dairy Milks fortune. UK Leading brands purchased in the UK chocolate market, 2008-10, Chocolate Confectionery UK April 2011 Market Share According to Euro-monitor Chocolate is still the UK market leader with accounting 31% of the value sale.. Euromonitor International (2011) Chocolate confectionery data spreadsheet (Euromonitor International Limited, London) 2010 data for total size of global retail chocolate confectionery market, using fixed 2010 exchange rates, in current prices 2009 data for company share of global market Reports from Mintel also suggests that despite Dairy Milk being the only brand in top ten its presence is felt through in the chocolate confectionery market through a strong promotion and this brand which is comfortably the market leader, with 12% of total chocolate confectionery sales. Krafts takeover of Cadbury in 2010 significantly boosted the companys presence in the UK chocolate confectionery market, up from around 5% to its current status as leader with a third of the total market share. (Mintel Chocolate Confectionary Report 2011) According this report Mars is the second largest company in the chocolate confectionery market having a market share of 27%. The company achieved reasonably strong sales growth of 7% in 2011, despite this its largest brand, Galaxy, and flagship Mars bar brand both saw sales fall in 2011. Galaxys performance is mostly surprising as the brand has in fact carried out many activities which should promote growth such as a significant advertising spending, however Galaxy sales dipped by 3% although it is worth noting that this comes on the back of a particularly strong performance in 2010. It also states that Nestlà © holds a prominent share in the market as the third company which has a notable existence in the chocolate confectionery market. and holds a 16% share through a portfolio of well-established brands such as KitKat, Aero and Quality Street. Although the company has four brands inside the top 15 in the market, it currently lacks a marquee chocolate brand of same level as Cadbury Dairy Milk or Mars Galaxy. According to the Mintel report since 2006, the chocolate confectionery market has grown by 21%, with stable growth of 4-6%. The UKs fondness for chocolate has meant that it has been largely unaffected by the post-recession landscape, with sales reaching  £3.98 billion in 2011. The growth has increased on the back of inflation, with rising retail prices helping to drive value sales but suppressing volume sales, despite regular promotions. However rising prices pose a possible threat, leading to 49% of consumers claiming that they may slash back in this scenario. But considerable support for brands such as Kraft and Mars is likely to keep users engaged with the market, while the own-labels are now making concerted efforts to grow their small share (7%) of sales. The market is forecast to continue rising at between 5% and 6% in the coming years, reaching  £5.25 billion by 2016. The chocolate confectionery market continues to achieve steady growth. UK retail value sales of chocolate confectionery at current and constant prices, 2006-16  £m Annual % change Index  £m at 2011 prices Annual % change Index 2006 3,133 Na 79 4,123 na 104 2007 3,274 +4.5 82 4,119 -0.1 104 2008 3,419 +4.4 86 3,938 -4.4 99 2009 3,575 +4.6 90 3,910 -0.7 98 2010 3,772 +5.5 95 4,000 +2.3 101 2011 (est) 3,976 +5.4 100 3,976 -0.6 100 2012 (fore) 4,205 +5.8 106 4,075 +2.5 115 2013 (fore) 4,451 +5.9 112 4,123 +1.2 123 2014 (fore) 4,711 +5.8 118 4,200 +1.9 128 2015 (fore) 4,968 +5.5 125 4,248 +1.1 135 2016 (fore) 5,245 +5.6 132 4,309 +1.4 141 Source: Mintel Mintel has confirmed that the chocolate confectionery market has established itself to be one of the small numbers of recession-proof food and drink markets with consumer not cutting chocolate out of their diets despite stress on many household budgets. In recent years, yearly growth in the market has lingered at around the 5% mark, a trend expected to continue in the years up to 2016. In 2011, the market reached  £3,976 billion, a 21% increase over a five-year period. Apart from 2012 which may benefit from a halo effect around the London Olympics and European Championships growth is predicted to only be around 1% at 2011 prices, highlighting the continued impact of inflation. This report also forecasted that the market is expected to continue benefiting from its desirable position as a standard and inexpensive treat eaten by nine in ten (89%) of the UKs population, with four in five (81%) weekly users. However, there is a danger that rising prices with static or decreasing bar sizes will deter users, with 49% admitting that they would cut back if prices kept on rising. The increasing cost of the bars also cover the fact that, in terms of volume sales, the market size in fact declined somewhat in 2011, despite the frequency of a soaring number of promotions. In fact, growing prices are inescapable for chocolate manufacturers as they have to deal with rising commodity prices in recent years. However, a positive harvest in 2011 perhaps opens the door for companies to shine their value credentials by tackling rising prices head on, something which there is a strong consumer demand to see. MIntel report has mentioned a word of caution for the big three brands (Kraft (Cadbury), Mars and Nestlà ©) which account for three quarters of sales, a growing number of niche brands, particularly at the premium tier, and a fight back from own-label options, look set to increase competition in the coming years. Forecast Forecast of UK retail value sales of chocolate confectionery, 2006-16 ( Mintel ) Source: MIntel Forecast methodology: Mintel has created this estimate based on an sophisticated statistical technique known as multivariate time series auto-regression using the statistical software package SPSS. The model, based on past market size data taken from Mintels own market size database and complemented by macro- and socio-economic data sourced from trustworthy organisations (eg Office for National Statistics, HM Treasury, Bank of England), searches for relationships between actual market sizes and a selection of key economic and demographic factors (independent variables) in order to recognize those determinants having the most influence on the market. Chapter 3: Literature review Introduction: In this section of the project buying behavior will be explored with the help of theory and examples. Many of free market economists and policy makers believe of customer centric approach who will purchase according to their choice. (Consumer behavior, Ray Wright, Thompson Learning 2006). Chocolate is a very popular consumer product bought for many different occasions and reason. There is thus some truth in a popular remark like, Nine out of 10 people like chocolate. The tenth person always lies, or Chocolate makes everyone smile-even bankers (Doherty and Tranchell, 2007). Buying behavior of consumers: The consumer decision-making process is significant in determining buying behavior. In order to offer an efficient service, it is important to categorize consumer segments, taking into account the benefits which the consumer seeks. Consumers seek benefits or solutions, not products (Rowley, 1997). The main reason behind consumers search is indecision. Consumer information search has been the focus of many articles studying consumer behavior during the last 30 years (Bettman, 1979). Perceptions of food quality and safety are likely to be influenced by psychological and cultural factors rather than physiological product experiences alone. Many quantitative and qualitative researches have attended to issues connected with cultural determinants of food choice (Shepherd and Raats, 2007). It is quite evident from such studies that while analyzing factors that influence food choice, it is important to consider consumers cultural background (Overby et al., 2004; and Hoogland et al., 2005). It is believed that people from different cultural backgrounds have different perceptions and experiences related to food (Lennernas et al., 1997). Hence it can be noticed that some consumers are more oriented towards food quality, whereas for others food safety is a concern. Consumer behavior is also affected by the socioeconomic conditions of the markets namely, income, mobility, media access (Tse et al., 1989). It has been observed that per capita income and disposable income indicates the amount of resources consumers allocate to consumer goods (Johansson and Moinpour, 1977). According to Maslow, we seek to satisfy our lower order physiological needs first, before our safety needs, before our belongingness needs, our esteem needs, and finally our need for self actualization. The hierarchy is shown in the figure below: Let us simplify the pyramid of need a little bit more: physical, social and self. The physical needs relates to the basic and psychological needs of person. Basic need means a person buys food when he is hungry, buys house for his shelter and so on. Buying house is also falls into safety needs. Psychologically a person feels comfortable, when he/she has a house, of his/her own. What is a social need? Social need is driven by persons status, self-esteem, prestige, family belongingness. From luxury items to particular brands, the decision to purchase a particular product is frequently based on deeper psychological influences, oftentimes influencing brand loyalty according to psycho-social interpretation of product value (Fine, L.M. : Business Horizons 2010). It is very difficult to generalize the need motivation theory, because geographically people are different from each other. For example, as the heroes of Hollywood movies amply show the typical Anglo-Saxon cultural values, which pu ts individuality and self-actualization above all else, but that is not universally so. In Japan and German speaking countries people are mostly highly motivated by need for personal security and conformity, while in France, Portugal, Spain, other Latin American and Asian countries people mostly motivated by the need of security.( Gert Hofstede, Cultural Consequences ( London: Sage 1984)) The theory of planned behavior ( Azjen, 1991) argues that our intentional behavior is not always similar as our actual behavior, and sometimes how our attitude towards the behavior, subjective norm and perception about the behavior control our actual behavior. For example, alcohol consumption is different in different countries, depending up on the psychological perception about alcohol drinking. Here we also consider others opinion and the impact of drinking alcohol on our family and children. Consumers can act on beliefs. Belief can be defined as quick response; we will give about a matter. They are held with limited conviction and do not support the facts most of the times. Attitudes in comparison are held with greater degree of conviction for longer period; it is much likely to influence buying behavior. For example, when we see new advertisement about a product, say new shoe from Adidas. We believe that shoe would to good and comfortable to wear. Beliefs are based on more of emotional aspects on the contrary to attitudes. Attitude evaluates the product, based on the usage of the product. Now the attitude towards the Adidas can be positive or negative. May be there is no change in design or maybe it is not that comfortable to wear. So here attitude would be negative. Value is another very important factor influencing behavior. Peoples value grows from the childhood. The social and regional atmosphere, ethnicity, culture and sub-culture, religion all contribute to value creation in a person. Consumers often are influenced by their parents and friends. It may have a positive or negative influence on the buying. For example, a young man loves sports bike, well his father and uncle used ride one, and his friends also do. But after a serious accident of his uncle riding a sports bike made his father against him buying a one for himself. But he may or may not buy a sports bike after all. He may feel that his freedom is blocked, partially or fully and motivated to go against it. Social grade, status or lifestyle is based mainly on the income of a household. It can influence buying pattern. For example, champagne is more of a high cost drink. It was found in a survey that large proportions (44%) of champagne drinkers are professional and managerial class. By contrast, 22% working class people and only 14% who are unemployed drinks champagne. So there is a marked decrease in champagne consumption as we move down the socio-economic scale. (Source; Mintel 2008b) How customers buy: From companys prospective any communicating massage, while at the time of purchase or other point can have direct impact on consumer behavior. For example, most of the food commercials are shown at the time of our breakfast or dinner. So marketers are giving specific massage at a particular point. Although there are variety of models of consumer buying behavior, the consumer product proposition acquisition model is perhaps the simplest to understand, stressing how the consumer goes through six key stages in product acquisition process including motive development, information gathering, product evaluation, product selection, acquisition and re-evaluation.( Baines, Fill, Page pg 113) The consumer proposition acquisition process or buying process consists of six stages. Explained in the figure below: Motive Development Information Gathering Proposition Evaluation Proposition Selection Acquisition/Purchase Re-evaluation The consumer proposition acquisition process (Baines, Fill, Page pg 83) Motive development: the model begins with when we decide to purchase or we need to acquire the product. It begins with our understanding that some problem needs to be solved. For example, a young male consumer decides to gift a box of chocolate to his wife. He might have bought Cadbury dairy milk or he might opt for premium brands such as Throntons or Godiva. Information gathering: the next stage of process will require us to look for alternative ways to solve our problem. Our search for a solution to solve problem may be active or passive, in other words, we are open to ways of solving our problem but we are not actively looking for information to help us (Howard and Sheth, 1969) Search for the information may be internal; when we think we already know the problem and identified the products that will solve them. Or, external where we dont know enough about our problem and seek supplementary information to help us to decide. Now buyer access to information, feedback, and peer reviews has increased; this has increased through social networking sites and internet. With so much to choose from, customers have increasing become intolerant about products or services. The consumer has the right to choose and this continues to impact buying behavior and consumer loyalty. So by the right communication about the product with its added features, co mpanies can build a sustainable relationship with the consumer. Proposition evaluation: once we feel that we have sufficient information and we now can make a decision, we evaluate the proposition. These evaluations can be rational (e.g. based on cost) or irrational (e.g. based on emotional desire). For example, the young man buying a box of chocolate exemplifies his emotional desire to please his partner. Proposition selection: in major cases, the proposition we eventually select is the one we believe is fitting our needs best beforehand. However we might change on a particular proposition from where we buy it. For example, the man buying the box of chocolate may have been checked the stock online for a particular retailer but when he turned up at the retail shop, the brand he wants to buy is not there, so he then and there decides an alternative. The person may go to another retail shop or he may buy another similar kind of product from the shop, because what he wants to buy is not available. This is why proposition selection and evaluation are different stages of buying process. Acquisition/purchase: Once selection has taken place, different approaches are there for proposition acquisition. For example, there is always an emotional aspect attached when we are making an infrequent purchase. Family as a whole can act as a single most influencing factor, where wifes and childrens influence most of the buying decisions. Re-evaluation: The theory of cognitive dissonance (Festinger, 1957) suggest that we are motivated to revaluate our beliefs, attitudes, opinions, or values if the position we hold on them at one point of time is not same as we held an earlier point, due different actions, circumstances and intervening events. Experience can clash with expectation which can create buyer remorse. People may feel angry, guilty, surprise or embarrassment. People are biased to think that they have made right choices despite the contrary evidence which gives dissonance theory new light on otherwise puzzling behavior The consumption experience can be described as an emergent property that results from a complex system of mutually overlapping interrelationships in constant reciprocal interaction with personal, environmental, and situational inputs (Hirschman and Holbrook, 1986, p. 219). It depends when food

Exposing Lies of Scientology Essay -- essays research papers

Tom Cruise, John Travolta, Kirstie Alley, Sony Bonno and Lisa Marie Presley all have one similar lifestyle. Yes, they are all famous celebrities, however, this lifestyle has more effect on a person than any career possibly could. These celebrities, among many more, are part of what has been called â€Å"The Church of Hollywood.† They are all Scientologists. The Church of Scientology is one manufactured by a former science fiction writer who could not stop lying about himself and his religion up till his death on January 24th, 1986. L. Ron Hubbard lied about everything from his Boy Scout triumphs to his heroism as a decorated soldier. Hubbard is anything but a man of God and yet his followers see him as the ultimate being. Since December of 1953, Scientologists have blindly followed this con artist in a cult based around hunger for money and power. Webster’s Third New International Dictionary defines a cult as an â€Å"excessive devotion to some person, idea or th ing†¦regarded as unorthodox or spurious.† Scientologists are obsessed with L. Ron Hubbard, a man they refuse to believe the truth about. Scientology is not a religion. It is not conventional. It is not genuinely based around a belief of a God or Supreme Being. Scientology is a cult whose practices can be considered a joke and whose leader can be considered a pathological liar. The beliefs and methods of Scientologists may be easily laughed at by any sane mind. The â€Å"religion† has many cult-like activities and many unconventional needs and beliefs belonging solely to Scientology. An example of this is the very important one billion year contract. Members of Scientology who wish to be part of the â€Å"Sea Organization† must sign a contract for one billion years of service. The pe... ... to build a future on these lies as well. Ron Hubbard was not an amazing man, but instead he was a man who tried to catch a break through creating a religion to serve his every need. Thus, he created Scientology. In conclusion, the Church of Scientology is based on little or no historical facts and its teachings are so unorthodox that for it not to be considered a cult, is an outrage. The leader of Scientology, L. Ron Hubbard can not be relied on to state any fact as proven throughout his past and thus all credibility of the Church of Scientology has been jeopardized. When examining the teachings of Scientology, it is as if one is reading something from a science fiction novel. They are then reminded that it was all created by a science fiction writer and yet Tom Cruise, John Travolta, Kirstie Alley, Sony Bonno and Lisa Marie Presley all failed to question this.

The Challenges Faced In Jane E :: essays research papers

The novel, Jane Eyre, by Charlotte Bronte, has a plot that is filled with an extraordinary amount of problems. Or so it seems as you are reading it. However, it comes to your attention after you have finished it, that there is a common thread running throughout the book. There are many little difficulties that the main character, the indomitable Jane Eyre, must deal with, but once you reach the end of the book you begin to realize that all of Jane's problems are based around one thing. Jane searches throughout the book for love and acceptance, and is forced to endure many hardships before finding them. First, she must cope with the betrayal of the people who are supposed to be her family - her aunt, Mrs. Reed, and her children, Eliza, Georgiana, and John. Then there is the issue of Jane's time at Lowood School, and how Jane goes out on her own after her best friend leaves. She takes a position at Thornfield Hall as a tutor, and makes some new friendships and even a romance. Yet her n ewfound happiness is taken away from her and she once again must start over. Then finally, after enduring so much, during the course of the book, Jane finally finds a true family and love, in rather unexpected places.   Ã‚  Ã‚  Ã‚  Ã‚  At the start of Jane Eyre, Jane is living with her widowed aunt, Mrs. Reed, and her family after being orphaned. Jane is bitterly unhappy there because she is constantly tormented by her cousins, John, Eliza, and Georgiana. After reading the entire book you realize that Jane was perfectly capable of dealing with that issue on her own, but what made it unbearable was that Mrs. Reed always sided with her children, and never admitted to herself that her offspring could ever do such things as they did to Jane. Therefore, Jane was always punished for what the other three children did, and was branded a liar by Mrs. Reed. This point in the book marks the beginning of Jane's primary conflict in the novel. She feels unloved and unaccepted by the world, as her own family betrays her.   Ã‚  Ã‚  Ã‚  Ã‚  This feeling intensifies when Mr. Brocklehurst arrives to take Jane away to Lowood School. Her aunt is pleased to see her go, but manages to influence Jane's life even after Jane is settled in at the charity school, by informing Mr.

New Leadership in Indonesia and Singapure Essays -- International Gove

The emerging globalized world brings with it new global threats. Various forms of advancement have made the threat of terrorism a global threat. As a result, leaders of democratic states have been forced to work together to contain such threats. This paper examines the extent to which the Indonesian leadership transition from 2004 to 2009 affected security policy relations with Singapore. First, this paper takes a brief look at the new leadership transition of Indonesia and Singapore in 2004. Second, this paper examines whether the new leadership was able to strengthened regional security through the Association of Southeast Asian Nations (ASEAN). New Leadership in Southeast Asia The year 2004 was of significant change not only for Indonesia, but also for Singapore. Both, Indonesia and Singapore, went trough a leadership change in 2004, which allowed them to realign their relationship and interest in the region. On August 12, Lee Hsien Loong was sworn in as Singapore’s third prime minister since independence. Lee Hsien Loong preceded Goh Chok Tong’s 14-year leadership. Lee had long been expected to have some sort of leadership because his father, Lee Kuan Yew, was Singapore’s first prime minister. More notably on October 20, Susilo Bambang Yudhoyono, was sworn in as Indonesia’s sixth president since independence. Mr. Yudhoyono was the fourth president in six years, but was the first directly elected president since the fall of President Suharto in 1998. The leadership transition of 2004 is crucial to understanding foreign relations between Indonesia and SIngapore because it laid the platform from which they could renew, strengthen, and expand their regional ideals. In the aftermath of the 1997 Asian financial crisis, Singapo... ...nd Southeast Asia: Australia, the U.S., and ASEAN’s Counter-Terror Strategy.† Asian Survey 48, no. 4 (July/August 2008): 626-649. Chow, Jonathan T. â€Å"ASEAN Counterterrorism Cooperation since 9/11.† Asian Survey 45, no. 2 (March/April 2005): 302-321. Febrica, Senia. â€Å"Securitizing Terrorism in Southeast Asia: Accounting for the Varying Responses of Singapore and Indonesia.† Asian Survey 50, no. 3 (May/June 2010): 569-590. Kassim, Yang Razali. Transition Politics in Southeast Asia: Dynamics of Leadership Change and Succession in Indonesia and Malaysia. Singapore: Marshall Cavendish, 2005. Lee, Kuan Yew. â€Å"The United States, Iraq, and the War on Terror: A Singaporean Perspective.† Foreign Affairs 86, no. 1 (January/February 2007): 2-7. Narine, Shaun. â€Å"ASEAN and the Management of Regional Security.† Pacific Affairs 71, no. 2 (Summer, 1998): 195-214.

McDonaldization of Society

Ritzer’s theory of McDonaldization proposes a new interpretation of modern world order, social structure of society and business relations. Efficiency is one of the main components of McDonaldization. Ritzer (2000) explains: â€Å"McDonald's offers efficiency, or the optimum method for getting from one point to another. For consumers, this means that McDonald's offers the best available way to get from being hungry to being full† (9). Efficiency helps companies to adopt particular cause of action. Efficiency means the best solution to meet the needs of parties involved. Efficiency involves the identification of a problem or issue which requires consideration. At this stage there will be a decision to do nothing or pursue the issue. For instance, fast food restaurants help customers to save time and money. People can buy meals in a short period of time ‘without leaving their cars’ (9). Efficiency can be explained as rationality, fast service delivery and low cost solutions.   Continued change is inevitable and likely to develop at an even faster rate. â€Å"The fast-food model offers people, or at least appears to offer them, an efficient method for satisfying many needs† (10). A salad bar is a vivid example of efficiency: a customer buys a plat and creates a salad himself. By keep ­ing the objectives in mind and always looking for ways in which both parties can work together to achieve their common objectives, it should be easier to reach a mutually acceptable service. If efficiency concept is followed, the company is required to identify possible courses of customers’ action to solve the problem. www.expedia.com is a travel agency which follows an efficiency principle in order to deliver quality services at low cost. ‘Self-service’ is the main tool used by Expedia Travel. A client can plan his trip or vocation according to his budget and wants. A client calculates the price of his trip himself and can reduce its cost choosing a cheaper hotel or flight. This self-service presents opportunities for diverse customer groups. This approach is interesting to everyone who wants to plan a good vocation at low cost. On the other hand, a client is forced to spend more time on planning and organizing process, mastering new technology and computer skills. The case of Expedia travel shows that in changing environment, the use of technology requires more problem solving skills and the ability to interpret data. Routine tasks requiring a low level of skill are disappearing fast. Used in conjunction with flexible planning, efficiency requires a customer’s participation in service delivery. Using this approach many firms adopted that principle understands it as clients’ participation in planning which have the potential to improve the quality of their work. Any improvement here is said to be beneficial. Important in the above is the recognition that involvement of clients in examining problems and seeking to develop solutions is only one part of the efficiency approach. Moreover, all manner of developments and improvements are discussed in the context of the strategy that management has agreed upon in order to turn the company around. Through involvement of all parties and by bringing in new skills new ways of doing things are sought. Ritzer’s concept of ‘efficiency’ shows that involvement of a customer/client in service delivery process helps companies to reduce operational costs and time. Ritzer underlines that a modern consumer pays for this privilege. Beyond this it is essential that customers are given a chance to seek out and develop cost-effective solutions. Works Cited Ritzer, G. The McDonaldization of Society. Pine Forge Press; 2000.

Cooking Rice and Peas Jamaican Style

Many people cite Jamaica with beautiful white sand beaches with each(prenominal) the way blue waters. Jamaica offers to a greater extent than unspoiled nature, accustomed its motto Out of many unmatchable people, angiotensin converting enzyme will set a mixture of ethnicities and more which give birth squeeze on some of the tralatitious attendes we immediately prep atomic number 18 today. One much(prenominal) traditional dish is sift and peas, which has become renowned as one of our Sunday Jamai clear dishes. Rice and peas is prep a rubor victimisation a combination of rice and peas.This dish provides a good source of complex carbohydrates and a healthy balance of proteins the takeition of herbs such as pimento seeds, fresh thyme and green onion gives this dish a wonderful bouquet and an unusual kick to the olfactory glands. This dish is usu solelyy served with bosom, poultry or fish, as the rice and peas counteracts the spiciness of the main meat dish. Preparing this dish is not as compound as one may think, and if one takes a chance to try it, thereforece one might just find themselves loving it.The four major measuring that argon involved in the spring of this dish argon the gathering of the ingredients, the supply of the peas, the extraction of the cocoa palm milk and the formulation process. First, you will need to gather all the needed ingredients to cave in the rice and peas. The appetizing set of ingredients vital for this dish argon red kidney beans, rice, garlic, green scotched goon pepper, escallion, thyme, common salt to taste and coco palm milk or a coco palm.Please remember that the coconut milk and the herbs employ are actually(prenominal) essential for the taste of this dish and it will make the difference from the other types of rice dishes that you might have had before. Several pieces of equipment are also necessary medium-sized bowl, measuring cup, leg and spoon and a mess. Having obtained all of the qualify ingredients and equipment, the next step is the preparation of the peas or beans and the dry coconut. Many types of beans so-and-so be utilise such as red kidney beans, pigeon peas, gungo peas and black-eyed beans and cowpeas.If fresh peas are being used then these have to be wash and boiled for forty-five (45) minutes or more until press. If dried beans are used, sopping them overnight in plenty of insentient garlic water is recommended. subsequently that purify and run prohibited the soaked beans and boil in fresh salted water until tender. The peas can be tested to see if they are cooked by bankrupting them against the lid of the pot. If they crush easily, then you are create from raw stuff to question on to the next step. The next step is the extraction of the coconut milk. development a metal skewer the softest eye of the coconut must be pierced to drain the liquid into a bowl. With a prick or the back of a minatory machete break shell and with the bac k breaker of a sturdy knife irrupt the meat out of the shell in chunks doing so carefully. Grate coconut on small tear drop shaped holes of a four sided grater or very well chop in a provender processor or a blender. To make the coconut milk, water should be added to the grated coconut pulp and be left in the bowl for about five (5) minutes.Using a fine sieve or cloth pressed in the sacrifice to extract the liquid and keep out the coconut pulp. It is important to note that one time the liquid is extracted hot water can once again be poured on the same coconut flesh to make another extract. You are now ready to begin cooking. The previous step is very important because the coconut milk helps to add the unique flavour to this traditional meal. The extracted coconut milk along with garlic is added to the pot in which the peas and water have been simmering.When the peas are fully cooked, salt, uncut scotch bonnet pepper, thyme and escallion are added to the pot. The aroma from the herbs makes their presence know and there will be a strong sinus healing scent out that will tickle the inside of your nose. After all the ingredients have been cooking unneurotic for a time or more importantly when the peas are fully tender and deemed to be cooked, the washed rice is then added to pot. A fork or woody spoon can be used to combine everything.It is recommended that this dish be active on a low squirt until done. If all the steps above are assumeed, one can say that they have now mastered the art of cooking Jamaican rice and peas from scratch using a combination of basic ingredients install in Jamaica. The processing time is nigh two (2 hours or more. Im quite sure that given the pleasingness of this dish it will be eaten in less time than that. Please follow all the suggested steps and include all the listed necessary ingredients and you will see or rather taste the end result.

The use of facebook

Bernard Williams Dr. cutull Method and hypothesis In Psychology October 8, 2013 Romantic green-eyed monster and Facebook example The use ot Facebook, a popular tender network, arouse have a of import influence in the development of amative jealousy.Facebook jealousy weed evanesce when someone feels threatened after vlewlng their fellow Interacting online with a superior potential mate, which could possibly lead to a perfunctory man historic periodment of their matchs act on Facebook, A person with enxlous-dttachment could be described ds having d inducehearted self- esteem and a tear ot abandonment, resulting in the invariable need tor reassurance bout the status of their amative race and possible signs of Infidelity. Individuals who have an skittish-style of bond certificate and stalkly survey their partners Facebook activity atomic number 18 more prostrate to arrive feelings of amatoryist jealousy.Prior research has shown that anxious auxiliary is positive ly related, and avoidant attachment proscribely related, to Facebook jealousy and surveillance (Marshall, Bejanyan, DICastro, Lee, 2012, Those with an anxious-style of attachment do not feel that they deserve a loving relationship and are scared of be alone. The researchers visualiseed an online survey to essay the prevalence of Facebook green-eyed monster. The flying field include 255 participants, 201 women and 54 men. Two tests were conducted that timed attachment style, self-esteem. perceived relationship quality, Jealousy, and their enjoyment ot Facebook.The participants answers were inventatted in the form of a Likert Scale. The fill discovered that attachment foreboding and avoidance were potently correlated to Facebook Jealousy and surveillance because single(a)s with attachment perplexity had a lack of confidence in their partner (Marshall et al. , 2012, p, 17), Overall. those who were less satisfied with their elationship and had a lack ot trust tor their partners were most likely to flourish Facebook jealousy. An early(a) postulate aimed to figure out whether an increase usage of Facebook had an effect on romantic jealousy.The researcher hypothesized that the amount of time spent on Facebook would strongly add to the amount of Facebook Jealousy, In addition to other variables that were described in the jealousy belles-lettres (Muise, Christofides, & Desmairais, 2009). To respect their thesis. Muise. Christofldes. and Desmarals created a questionnaire with 27 Items measurable on a 7- polnt Likert scale. The topics included jealousy, perceived amount of trust indoors their relationship, self- esteem, doubt, and take aim of commitment (Mulse et al. , 2009).The subjects included 308 undergraduate students (231 te manly, 77 male) amidst the ages ot 17 and 24. It was concluded that regular Facebook usage had a strong Influence on romantic Jealousy. The researchers explained that these findings could be the result of a partner h aving accession to modernistic info some their partners social spread therefore the partner continues to look at their significant others Facebook page to ocial circle were often innocent, but frequent heaping of their activity cause the other partner to become more suspicious of their intentions.The next psychoanalyse focus on determining whether Facebook Jealousy had a negative effect on relationship cheer and if trait Jealousy is positively related to social network sites (SNS) Jealousy. Continuous surveillance of behaviors is and indicator of a possessive relationship, which is a typical effect of an individual with an anxious style of attachment. The researchers built an online survey consisting of questions esigned to measure monitoring behavior, Facebook Jealousy, and self-esteem.A few items of the Facebook Jealousy scale measured actions such as the number of times they fall in their partners Facebook page or whether they add their partners friends to watch their o nline activity (Utz & Beuekeboom, 2011). The participants were students enrolled in a course at a large Dutch University. The schooling open up that individuals with trim back self-esteem experienced higher rate of Facebook Jealousy than individuals with higher self-esteem, although there was not a significant difference in relationship satisfaction. check to I-J? et al. 201 1), individuals who were prone to trait Jealousy, monitoring behavior, had a low self-esteem, and a need for popularity, were more likely to display Facebook Jealousy. A lack of self-esteem could possibly cause a person to believe that every potential mesmerizing mate is a threat to their relationship and happiness. Because of their own insecurities, they may feel the need to compete with those they view as competition for their mate. The following study was conducted to test the outcome of Facebook trespass on romantic relationships.Facebook intrusion can be described as an obsessional ttachment to Facebo ok that causes a lack of functioning in daily lives and in romantic relationships (Elphinston & Noller, 2011). The researchers aimed to further existing research by evaluating whether Facebook intrusion is linked to romantic jealousy and dissatisfaction in relationships. The participants consisted of 342 (110 men and 232 women) freshman, undergraduate psychology big league at an Australian university. They were recruited based on the universitys first-year student pool.The students received partial course doctrine for participating in the study. Approximately 90 to 95 part of the articipants were Facebook users, between the ages of 18 and 25. 86. 9 percent of participants were currently dating, with the average length of 16. 44 months. The study was in the format of a quantitative self-report, consisting of some(prenominal) questionnaires. All of the participants took a 7-point Facebook Intrusion scale with answers ranging from strongly disagree to strongly agree, which measured amount of Facebook usage, train of romantic Jealousy, and relationship satisfaction.To measure the level of romantic Jealousy, a five-item Short-form Multidimensional Jealousy Scale was administered. A five-item questionnaire was similarly given to measure the level of romantic satisfaction in the participants current relationship (Elphinston & Noller, 2011). It was found that the more an individual spent time on Facebook, they more likely they were to feel threatened by a potential mate of their partner. Also, Facebook intrusion was positively correlated with romantic Jealousy, relationship dissatisfaction, and cognitive Jealousy.A position of the study was that multiple questionnaires were given to the participants. Findings would not be as informative if large, which welcomes many perspectives. No turn out of validity or reliability was report. several(prenominal) of the limitations included a restricted participant pool because it single included first-year psychology stud ents at an Australian University. For future studies, participants that do not attend a college or university and individuals of a more broad age range should be included.A longitudinal study of the set up of Facebook intrusion would be beneficial for acquiring new information about the long term effectuate of Facebook on romantic relationships. The final research study aimed to explore romantic Jealousy from the attachment conjecture perspective. Cognitive ealousy can be described as feelings of discomfort when a partner feels a trine party is a threat to their romantic relationship. According to the attachment theory, an individuals relationship with their parent or phencyclidine hydrochloride shapes the individuals mental needs in their adult conduct (Knobloch, Solomon, & Cruz, 2001, p. 6).The researchers hypothesized that attachment styles that were essential during childhood, play a distinguish role in influencing romantic Jealousy. An empirical, cross-sectional design w as formulated to test their assumptions. The sample included students enrolled in a communication class at a large Mid-western University. The students received extra course recognition for participating in the study. Overall, 132 students (43 men and 89 women), between the ages of 18 and 30, finished all portions of the experiment. The participants relationship lengths ranged from 1 to 65 months, with the average relationship length be of 12 months. 31 out of the 132 relationships were heterosexual (Knoblauch et al. , 2001). some(prenominal) self-report questionnaires were given to the participants, and were completed in groups ranging from 5 to 25 people. The first questionnaire measured attachment styles, perceived Jealousy, and the level of ntimacy in their current romantic relationships. Next, the researchers distributed Pfeiffer and Wongs (1989) Multidimensional Jealousy Scale to measure cognitive jealousy. The answers were formatted in a 7-point Likert scale, ranging from never (1) to all the time (7).The Knobloch and Solomons (1999) relational perplexity scale was given to measure the level of uncertainty in the relationship, with answers formatted on a 6-point scale. Lastly, the participants completed the Rubins (1970) making love Scale to measure the level of experience in their relationship, in addition to affiliate need, illingness to help, and exclusiveness toward their partner (Knobloch et al. , 2001). The study found that women and men did not significantly differ in their level of romantic Jealousy. It was also found that attachment anxiety was positively correlated with the relational uncertainty measures.Findings also indicated that a negative correlation between cognitive Jealousy and intimacy was present (Knobloch et al. , 2001, p. 10). Because the results found a significant positive association between cognitive Jealousy, emotional Jealousy, and anxiety over relationships, their ypothesis was proven to be correct (Knobloch et al. , 2001, p. 12). During childhood, an anxious style of attachment is formed when a childs primary care provider is often inconsistent or overly protective, resulting in the child becoming more prone to risk and fearfulness.Consequently, adults with an anxious-style of attachment are frequently worried about the status of their relationship. These individuals usually crave the attention of their partner, which could leady to clingy and controlling behavior. They often become Jealous or overact at the possibility of a coincides with Guerrero and Andersens 1998 study. Reliability was reported because the researchers bivariate results produced the same results as the first experiment. The strengths of the study included a very detailed chronicle as to why an anxious- style of attachment is associated with romantic Jealousy.Another strength of the study was that it expanded upon previous studies on the notion that relationship uncertainty and intimacy are strongly linked to emotional a nd cognitive Jealousy. Some of the drawbacks of the study included the cross-sectional design. A longitudinal study would be more efficient in confirming their conclusions. Another limitation was the lack of male participants in the study. If the amount of men and women participants were more equal, the results would be more universal.The final limitation is that the study focused on the experience of Jealousy but not on the underlying factors that cause Jealousy. A fall apart understanding about Jealousy could be achieved if information was given from the individuals about their upbringing. This study looks to expand the literature by evaluating how attachment styles that were developed during an individuals childhood can influence romantic Jealousy on Facebook. dinky research has been conducted to determine how these attachment styles are developed and their effect on Jealousy.