How Advertising Influence Youth Attitude Toward Dressing

Summer training Report on How advertising influence youth attitude toward dressing UNDER GUIDANCE Mr. Vishal Jain MASTER OF BUSINESS ADMINISTRATION (RETAIL MARKETING) SUBMITTED BY Mr. TARUN KUMAR REG. No. 720593065 PUNJAB TECHNICAL UNIVERSITY JALANDHAR (Punjab) ACKNOWLEGEMENT Through this seminar report I want to throw the light on the topic â€Å"How advertising influence youth attitude towards dressing†, it gives me immense pleasure to present my training survey report before my mentors. With deep sense of gratitude I would like to take this opportunities thank my honorable project guide Mr.Vishal Jain This report incorporates many developments, which have taken place in the field of advertising as well as fashion during last 25 or 50 years or so. I have therefore tried to provide a report, which gives a precise and up-to-date view of marketing in a lucid and novel style. It is an attempt to correlate the modern marketing strategies and factual part of the business. Later on while discussing the reactions of various classes of people, the interplay of marketing and advertising factors, which profoundly influence the behavior of people’s buying a product, has been duly emphasized.Everything has been presented in a simplified and refined form, illustrated by well-chosen representative examples. Throughout the report, presentation of material has been sharpened by inclusion of data report. I have made a very sincere attempt towards clear understanding of the report. My inexpressible gratitude is to the supreme guide who enables me to bring up my ideas into the concrete forms. Many people have contributed in the preparation of the report. I express my sincerest thanks and indebtedness to Ms. Gagandeep for inspiring me in the development of my project.I will be very grateful to my mentors and seniors and inquisitive executives for constructive criticism of report and their suggestions for its further improvement. My heartfelt thanks are due to them. Tarun Kumar CONTENTS 1. INTRODUCTION 2. HISTORY 3. RESEARCH & DEVELOPMENT 4. MONTE CARLO & COTTON COUNTY 5. NEW ARRIVALS 6. REVIEW OF LITERATURE 7. INDIAN DRESSING 8. COSTUMES FOR BOYS 9. NEED OF MARKETING STRATEGIES 10. ORGANISATION OF MARKETING STRATEGIES 11. OBJECTIVES & RESEARCH METHODOLOGY 12. LIMITATION OF THE STUDY. 13. ANALYSIS & INTERPRETATION 14. CONCLUSION 15. BIBLOGRAPHY 16.QUESTIONAIRE INTRODUCTION Hearing is to forgetting, seeing is to remembering, doing is to understanding. Advertising is both an art and a business it tells the public at large about the availability of a product usually a consumer article and persuades the people through oral, visual and emotional appeals to buy the product. It presents an article in an attractive, respectable and highly useful way. Yet, like other arts it lies in concealing itself. To put it differently, advertisement of a certain product persuades us in a subtle way that we accept its publicized virtues as facts.Wearing clothes with prestigious brand names seems to be very important for adolescents. This phenomenon was studied in the context of consumer socialization by examining the influence of three socialization agents, namely parents, peers and TV, on the development of French Canadian adolescents' brand sensitivity and their relative importance. Controlling for socio-economic variables, multiple regression analyses were conducted separately for boys and for girls. For both genders, brand sensitivity is related to peer influence. Girls' brand sensitivity is related to the importance fathers give to clothing brands.TV exposure is not related to adolescents' brand sensitivity. For boys and girls, peers represent the most important predictor of this consumer socialization. The results are discussed in the light of social and economic pressures and family relationships. Advertising influences the youth attitude towards dressing to a larger extent and has broad impact on the society and outlook of an individua l personality. Fashions in dress have been current since the dawn of civilization. Fashions are meant to demonstrate the status of a person.Advertisements make an appeal to our emotions and desires by associating the advertised brands with popular personalities such as film stars and sportsman. The style of advertising about the dresses combines pictures or cartoons with fine catchy phrases, musical tunes, and voice of advertising model, strong visual appeal. That is why they are most popular and most expensive of all. Advertising influences consumer’s subconscious mind. Youth tries to immediate the dressing sense of celebrities. Advertising has revolutionized the market of garment manufacturing.In advertising everything is done to fetch the eyes of consumers and push up the sales. That’s why â€Å"William Shakespeare† remarked, â€Å"apparel ost proclaims the man†. Summarizing, in a nutshell here is a report, which has been made by thoroughly studying al l the aspects of advertising world, Youth attitude towards dressing, market study etc. healthy criticism of the report is always welcomed. HISTORY Ludhiana is an important knitwear center located in North state of Punjab (about 400km from Delhi). More than half of the country’s hosiery products are supplied from here.Commonly known as the Manchester of India and also as the industrial capital of small scale industry, the city has a business community that has proved its entrepreneurial strength all over the world. It has a long history in producing knitwear for the Indian market and is known for its woolen/blended knitwear including sweaters, pullovers etc. The word ‘knitwear’ is derived from the word ‘hose', which means tubular that describes the shape in which the fabric was knitted, especially for socks. The first woolen knitwear unit was probably established in the last decade of the nineteenth century (maybe 1894) in Ludhiana for manufacturing socks.So me others put the date as in the first decade of the twentieth century. Its origin can be traced to migrants from Kashmir, who settled in Ludhiana after a famine in Kashmir in 1933. These migrants brought with them skill of weave fine woolen fabrics and embroidery. Their skills were commercialized by the local traders who sought markets within Punjab and beyond. In 1935, the industry saw its first change with circular knitting machines introduced in the industry. They started manufacturing sweaters on these machines with cotton used as raw material.The second turning point in the history of this cluster was the introduction of Flat Knitting machines during 1940s and during the same period, the industry started importing wool for manufacturing woolen products. The Ludhiana knitwear industry cluster developed during the second world war, when the woolen jerseys were in great demand. In 1947 the Muslim population that migrated to Pakistan after partition, owned most of the machines so then the local population and the immigrants from Pakistan sustained this industry. Trade grew smoothly for next four decades. Myanmar was a very important market for Ludhiana knitwear till the 1950 i. . before the Myanmar Government imposed import restrictions. In the same year the Government of India also imposed restriction on imports and most of the inputs i. e. machines, needles etc at that time were being imported. The import restriction thus fostered development of indigenous machine manufacturers, spinning mills etc. Before the breakup of Russia into CIS, it was the largest market for the woolens made in Ludhiana. The breaking up of Russia forced Ludhiana to explore for new markets. Till then the focus of the cluster was largely on woolen products in the lower priced segment.During the period of 1980s, the industry saw another change with introduction of automatic and computerised knitting machines. During 1981, the State government had set up a knitwear center with technica l and financial assistance from UNDP and UNIDO, housing the most modern technology and equipment. The collapse of Russian market resulted in a major shakeout in the industry and several leading manufacturers were forced out of business altogether. At the same time the crises created a new generation of manufacturers, who learnt from Tirupur, Delhi and Bombay to thrive by shifting their business from winter wear to summer wear.This paradigm shift eventually resulted in Ludhiana becoming more of a cotton and summer wear manufacturing center, while retaining its dominance in the domestic woolen market. Ludhiana has seen an enormous industrial growth in the last 8 years due to significant improvements in the law and order situation and a conducive atmosphere for Industrial growth. In order to attract the entrepreneurs to set industries, the State Government is providing benefits such as industrial parks and industrial estates as focal points. Although it is a highly labour intensive ind ustry yet there is no systematic approach for providing training to the work force.The importance of the Ludhiana knitwear cluster is evident from the following facts: *There are about 12000 small-scale units in the Ludhiana cluster *The total fixed investment in plant and machinery is Rs 300crores *Per capita investment in plant and machinery is Rs. 2. 13 lakh *The cluster is producing products worth Rs 5000 crores in a year. *The cluster provides direct and indirect employment to nearly 5 lakh persons *Per capita employment is 28 persons *The value of exports is around Rs 1300crores *Knitwear exports from Ludhiana has been growing at the rate of 25% since 1995 *Its share in total garment exports from India is around 3% More than 90% of woolen knitwear production of the country is from Ludhiana This sector comprises of some big organised composite manufacturers like Oswal Woolen Mills, Oswal Knit India (Pringle), Greatway, R N Oswal, Pee Jay International etc. that have a capacity of 0. 5 – 1. 0 million pieces each. In addition there are numerous medium and small scale units catering to local and export markets. The small-scale units are engaged in various activities like spinning of yarn, dyeing and processing of yarn and fabric, knitting, cutting, button holing and button stitching, washing and dry cleaning and label manufacturing.This sector is a perfect example of ancillarisation and sub contacting in the country. The deep rooted knitwear industry in Ludhiana consists of both circular and flat bed knitting capacity. Structured knits, jacquards and fancy knits are especially from this centre. Auto stripers, velour & feeder stripers are other available options. Cottons, acrylics, rayon blends & woolen knitwear production is facilitated by an easy access to yarn production in the same region. The overall technological status is very low barring a few enterprises. The machinery and equipments are locally manufactured and are low in efficiency and quali ty.The dyeing and finishing technology is highly polluting and consumes high amounts of energy and water. The knitwear industry of Ludhiana which has emerged as the largest self-sufficient sector in itself and has a huge potential of maturing into an eminent industrial name. Considering the size and potential of the Ludhiana Knitwear industry, it can be safely said that it will have a significant role to play in the changing global trading environment. It is therefore high time for the industry to become globally competitive and to make concentrated efforts. Analysis of Business Operations ProductThe Ludhiana knitwear industry is a well-diversified industry. Product-wise it can be divided into two main sectors i. e. summer wear and winter wear. The main product for winter wear are sweaters, woolen socks, pullovers, cardigans, thermal wear, gloves, muffler, baret caps, shawls, jackets, jersey, and blankets, while for the summer wear the main product are T-shirts, cotton and blended s ocks, under garments, knitted bed sheet, knitted skirts, knitted tops, sports wear, night suits etc. Semiformal knitted made from double mercerized cottons blended with viscose and bed linen made for summer wear also fall into product basket of the Ludhiana luster. Raw material Most of the raw material is locally available. Cotton, Wool, Acrylic, Polyester, Nylon and Viscose are the main raw material used in the knitwear industry. Cotton is available in abundance as India is producing 1. 6 to 1. 7 million bales of cotton every year. But due to poor quality of Indian wool, generally the pure wool is imported from Australia, New Zealand or South Africa. Other synthetic fibres like Acrylic, Polyester, Nylon and Viscose are available indigenously. There are about 200 spinning units, which produce cotton, woolen and blended yarns. About 25% yarn is also exported from Ludhiana.With increased level of Awareness through various exposure visits to Italy and China and interaction with the int ernational buyers, Ludhiana manufacturers have begun to use new fashion varieties of yarn. The firms are either importing these new varieties of yarns from China, Australia and New Zealand or producing them in-house. Feather yarn and Crotchet yarn are examples of newly developed yarns. There is some collective yarn import also being done at Ludhiana. The fabrics used in the summer wear are locally knitted and use pure and blended cotton yarns and also synthetic yarns such as polyester, polyester cotton, polyester viscose etc.Besides the above, there are various embellishments and materials requirement in the industry such as buttons, zip fasteners, sewing threads, thread lining materials, tapes, laces, labels, packaging material etc. that are easily available in India though not of very high quality in Ludhiana. In the dyeing sector, various dyes and chemicals are used for processing and finishing of yarns, fabrics and garments. Machines Ludhiana has about 4000 circular knitting mac hines out of which 1500 are fully automatic. There are about 500 flat computerized, 120 fully fashion and 50 to 60 thousand hand flat knitting machines.There are local manufacturers who not only cater to the Ludhiana market but also supply throughout India. Many of the manufacturers having financial muscle import machinery from Italy, Germany, Taiwan, Korea etc. Of late there has been a provision of importing second hand reconditioned machinery from these nations under the TUFS scheme and many units are availing this facility. This machinery is much ahead of what is called ‘advance’ in the Indian context. This gives a technological uplift to the industry and in turn increases the quality of the produce.There are 300 small and medium process houses. Most of them are traditional dyeing plants using hank dyeing. The number of package and fabric dyeing units are very few. The machinery used in dyeing is mostly indigenous while a lot of imported. Machinery is being used in f inishing despite the fact that there is 25% import duty on machines. The import duty on the spare parts of these imported machines is 52% which means that the maintenance of these machines becomes a costly affair and is thus a detaining factor. There are around 25 units that are using imported machinery only.The machinery that is locally available does not match the quality and productivity being offered by the foreign suppliers. Some of the manufacturers feel that this duty structure is a result of deliberate efforts to dump machinery. The machinery being imported is through indenters, which are around 25 in number. Direct machinery import is almost negligible. These indenters also give after sale service. Workforce: The Ludhiana knitwear industry is highly labour-intensive. It is estimated that the Industry has employed 5lakh persons.Out of which, more then 2lakh are employed Indirectly. The concept of contracted labour prevails in the industry because of it being a seasonal indus try and also to avoid the factories act. These indirect activities are related to the forward and backward linkages within the industry such as tailoring, embroidery, packaging, retailing and marketing etc. The labour available is migratory labour and is mostly unskilled. Though there are training courses being run locally, these are not being extensively used. Women workers, a major equirement of the garment industry is only 2% in number at Ludhiana. Although the biased attitude of the entrepreneurs towards women has been largely taken care of yet there is much to be done. Technical workforce is available but technical inputs are mostly given by the entrepreneur themselves who have practical industry experience and better knowledge gained by secondary sources. This is the reason why training levels are negligible in the cluster. The salary levels are low and despite the availability of professionals, their employment is very limited.There is a lack of professional attitude amongst the managers and is being taken care of by unit level training programmes. Entrepreneurial Background: Most of the entrepreneurs in Ludhiana are self-made businessmen, who learnt the job while serving as workers in other units. Most of them lacked any technical or professional qualifications. Although these owners do not possess any formal technical education, their knowledge of materials, machinery and products is considerable. The owners perform all basic functions of marketing, procurement and finance.This is precisely the reason why they do not want to appoint professionals or believe in training. The coming up second generation is again a mixed category, with some of them having professional qualifications before entering the family business, while others joining at an early age with shop floor and hands-on experience. The decision making powers are vested with the entrepreneur themselves. There is no delegation of authority and the amount of trust posed in the employees is ver y less. Production There are huge but fragmented capacities in the cluster and not much of subcontracting prevails.Thus the capacity utilization is very low. It is 40% in units operating computerized machines while 80% in hand flat machines that are suitable for value added niche products. More than 60% of the units are working either as ancillary or vendors to their mother units. There is less differentiation with thrust on knit structures, silhouettes, shades and patterns, which are limited in range. This is a seasonal industry and the production capacity utilization is remarkably low in the lean season, which is from December to April for winter wear. Delivery schedules are seldom adhered to. DesigningProfessionally qualified as well as experienced designers are available in the industry. Local institutes like Pinnacle, JD Institute and NIFD are serving the industry actively. But still Ludhiana is lacking in new designs because of no efforts being put on research & development. M ost of the small entrepreneurs prefer doing this job themselves. The big ones, who are interested in keeping themselves abreast with latest trends visit nearby countries like Hong-Kong and Singapore to pick up some of the latest available samples. These are then modified to suit the needs of domestic market as well as that of some developing countries for exports.The importers of developed countries usually provide their designs themselves. A proposal for collaboration with international institute likes CITER (Italy) & FIT (US) is under pipeline. Infrastructure Ludhiana is very poor as far as infrastructure facilities are concerned. The only airport, which is near to Ludhiana is not functional at the moment and it is required to increase its status from domestic to international airport. An international level exhibition centre for buyer-seller meets is needed so that it is easier for the buyers from abroad to visit Ludhiana. There are no proper facilities for labour force.Due to sc attered location of industries, the common effluent treatment plants do not work. Some units have installed them individually but they are working at much lower capacities. The conditions of roads is very poor and even the sewers are not laid down in some areas. The power supply is very erratic and very costly. Very recently this has been hiked by around 4%. Even the use of generator sets commands heavy taxes. There are no common facilities. MOT has announced a couple of schemes like TCIDS wherein the industry has to give a matching contribution. The cluster has already submitted a proposal in this respect.In some areas, the associations have even pooled in resources for laying down roads and sewers. Finance Most of the units are financially independent with a strong base. Loans are easily available from banks and other financial institutions but preference is given to private financiers who provide loans at a higher rate. This is largely to hide the illegal business transactions. V arious banks such as the SBI under its UPTECH programme is giving soft loans on their PLR and contributing initial Rs. 1 Lakh in terms of equity for technical up-gradation of units. Marketing Marketing is a very weak feature of the Ludhiana cluster.At the outset, there is no distinction between the manufacturer and the marketer. There are a few firms who are selling directly through their own retail outlets such as Duke, Sportking or through marketing channels such as Monte Carlo, Pringle, Jain Udhay, Neva etc. Many units are doing job work for big brands such as Raymonds, Wills, Allen Solly, Esprit etc. Every year in two phases i. e. in January for summers and in July for winters, the manufacturers do their sampling and procure orders by displaying these in hotels at Delhi where they invite their prospective retailers.A huge amount is spent in this process. An initiative in this respect has been taken by a few of the manufacturers in terms of collective and negotiated hotel booking s. It is being planned to conduct these meets in a collective fashion, which will reduce the cost of this activity. There is also a lot of price undercutting in the cluster. There is no emphasis on branding and this largely reduces the margins because the maximum value addition in chain is at this stage. To overcome this problem, a collective marketing and common branding project has been planned.There is very less participation in domestic trade fairs and the international ones are also seldom visited to get a feel of the market trends. The marketing in the export sector is targeted mainly at the buying houses. There are very few units that are directly marketing in the international market. Domestic market Ludhiana knitwear industry is doing Rs. 3629 crores business in the domestic market. 95% domestic demand for woolen knitwear is fulfilled by the Ludhiana cluster alone. The main markets for Ludhiana knitwear industry are high-end domestic markets in Delhi, Ahmedabad, Mumbai, Luc know and Kanpur.There is also a low-end middle income mass domestic market including immigrants from Tibet and Nepal. Another major market are the Government Departments, primarily defence and police, that is routed through tenders announced by these departments. Export market The global knitwear market is of about 200 billion USD. Export of knitwear from Ludhiana is of about Rs. 1371 crores. The main foreign markets for Ludhiana knitwear industry are the high quality conscious Americans, Europeans and the market of the CIS countries. USA and EU are high fashion and design markets.The export being done to American and EU nations is primarily job work for big brands wherein the designs are provided by the buyers. There is very less export being done with manufacturer’s own label and that too is limited to Middle East and CIS nations only. The Middle East markets are low quality markets. An important feature of the knitwear export from Ludhiana is that almost 90% of export is c arried out by the manufacturer exporters. There are very few merchant exporters. Around 25% of the yarn is also exported. There is a huge demand for synthetic fibres in the European nations.These possibilities have not been exploited so far. Role of marketing agents Marketing agents are basically catering to the requirements of the domestic markets, both high-end and low-end middle-income segments. They provide two kinds of important services to the entrepreneurs; firstly they source orders from distant buyers and secondly they serve as a guarantor of the buyer for the manufactures. They are responsible for collection of money from the buyers after expiry of credit limit. In case of dispute, they reimburse 50 percent of entrepreneur's dead payment. The intermediaries take away around 6% of the sales as commission.This indirect link limits the feedback received from the final customers and results in low customer loyalty, besides reducing the profit margins. Decentralized sector The knitwear industry in Ludhiana is highly decentralized & varies in size. The small knitwear units are located in residential areas around Sunder Nagar, Madhopuri, Brahmpuri, Shivpuri, Purana Bazar and Bahadur ke road. The medium and large units are generally located in the outskirts of Ludhiana in the Industrial Area, Focal Point, Chandigarh Road or Jalandhar road. Most of the units are based in the residential areas converted into commercial places.Only a few big units have their production units in eleven of the Government promoted industrial estates in the Ludhiana district. There is no exclusive industrial estate in the city for knitwear units. Research and development There is no stress on R&D activities in the cluster. The R&D is only in terms of new varieties and finishes of yarns and in terms of technology up-gradation. An exhibition on latest yarns was organized, where Chinese and Indian firms displayed their innovations. This created some awareness but the cluster still nee ds to put in more effort in this. Taxes and DutiesThere is chain of taxes on industry which are stated as under 1. Excise duty on fibers – 12% 2. Excise duty on yarn(12%) / Excise duty on polyester filament yarn (34 %) so average duty on yarn – 23% 3. Sales tax on yarn – 4. 4% 4. Sales tax on Ready made & knitwear – 4 TOTAL (of 1+2+3+4) – 66. 8% Proposed Entry tax on yarn – 4. 4% The knitters and weavers of grey fabric can pay excise duty on an optional basis. The rate of excise duty on fabric, made ups and garments is 12%. This special Dispensation shall continue up to 28th Feb 2005. The industrial fabrics would however continue at 16%.The Hand processing of textile fabric by independent Processors is exempted from excise duty even there is use of power in three Specified processes i. e. scouring, hydro-extraction and calendaring in the case of Cotton and man made fabrics. Policies and regulations †¢EXIM Policy 2002 – 2007: In t he EXIM policy 2002 – 2005, Ludhiana has been awarded the status of town of export excellence for woolen knitwear. This will entitle Ludhiana cluster for the following benefits: – Recognized association of units will be able to access funds under MAI (Market access initiative scheme) for creating focused technological services.Funds will also be available for undertaking market promotion efforts on country Product basis. – Receive priority for assistance in identified critical infrastructure gaps. There are two schemes namely Apparel Integrated Park for Exports and the Textile Center Infrastructure building scheme under which 37 crores of funding is available. Various benefits will be extended to the member units as relaxation in labour laws, common facilities etc. – Sample fabrics permitted duty free within 3% limit for trimming & embellishment and 10 % variation in GSM to be allowed for fabric under advance license.Additional items such as zip fastness, inlay cards, evelets, rivets, eves, toggles, velcro-tape, cord & cord stopper are included in input output norms. – DEPB rates are permitted for all kinds of blended fabrics. Such blended fabrics are to have the lowest rate as applicable to different constituent fabric. Oswal Woollen Mills Limited (OWM), the flagship company of the Nahar Group of Companies is expanding its existing capacities by raising funds through a public issue and has obtained SEBI's nod for the issue of up to 8,320,000 equity shares of Rs. 10 each through the book built route. The issue comprises of a net issue to the public of up to 8,305,000 equity shares and reservation of up to 15,000 equity shares for subscription by employees. The net issue will constitute 25. 05% of fully diluted post-issue capital of the company,† said Mr. Jawahar Lal Oswal, Managing Director of the company. OWM, was incorporated in 1949 and is a part of Rs. 19,000 million well known industrial conglomerate Nahar Group wh ich also consists of Nahar Spinning Ltd, Nahar Industrial Enterprises Limited, Nahar Exports Ltd and Nahar Capital & Financial Services Limited based at Ludhiana in Punjab.The Group is one of the oldest and well-recognized business houses in India. The Company is one of the pioneers in the organized Indian woollen hosiery industry. OWM made modest beginning as a manufacturer of hosiery items and over the years has emerged as a vertically integrated woollen textile company having presence in diverse markets, with wide range of products including branded woollen hosiery and cotton garments. OWM is the registered owner of well-known brand name ‘Monte Carlo' for selling woollen hosiery and cotton garments which was added to the existing product portfolio in the year 2002.International Society for Super brands has recognized ‘Monte Carlo' as a ‘Superbrand' for woollen hosiery garments since Fiscal 2003. The products in woollen hosiery segment are also sold under the bra nd names of ‘Canterbury' for premium quality woollen hosiery garments while the specialty worsted woollen yarns and hand knitting yarns are sold under the brand name of ‘OWM'. Since March 2006, the company has started manufacture of indigo dyed specialty denim fabric, which has added to the existing range of rich product portfolios.The Company has been certified to conform to the QMS Standard: ISO 9001:2000 by DNV Certification B. V. , Netherlands for the manufacture and supply of dyed and grey tops and yarn in worsted wool, pure wool, lamb wool, acrylic wool blends and polyester wool blends and angora, berthia and serge fabrics. The Company endeavors to strengthen its position in the in the retail sector and it plans to further augment its existing reach of ‘Monte Carlo Exclusive Brand Outlets' by opening additional 106 outlets by Fiscal 2009 from the existing 44 outlets as of now.Further, OWM is contemplating selling denim fabrics to ready-made denim garment manu factures in domestic and international market. From 2007 autumn and winter season, The Company would start production and marketing of fine micron pure merino blended knitted products for children in the age group of one to eight years for the Indian domestic market. In the Fiscal 2006, OWM had commissioned a co-generation power plant with multi fuel capabilities with an installed capacity of 3. MW to meet the entire power requirements of integrated yarn textile manufacturing plant. Post commissioning of this co-generation power plant in addition to cost reduction of power, the company would benefit from uninterrupted availability of power resulting in better quality of yarn and reduction in manufacturing wastage. Under the current expansion plan, it proposes to set up a co-generation power plant with installed capacity of 7. 5 MW, which is expected to meet the full requirements of power for integrated denim operations post expansion. Mr.Kamal Oswal, Director said, â€Å"We also pr opose to increase capacities to manufacture additional 125,000 pieces of wool based knitted and hosiery garments together with additional 4,784 spindles for worsted woollen yarn and also increasing denim fabric weaving capacity to 20 million meters per annum from the present level of 15 million meters per annum. As a backward integration for the denim fabric weaving, we are also setting up a cotton spinning plant with a capacity of 14,400 spindles and 2,160 rotors. † The Book Running Lead Managers to the Issue are UTI Bank Limited and Motilal Oswal Investment Advisors Private Limited.Oswal Woolen Mills NAHAR GROUP, established in 1949 surges ahead to establish it self as a reputed industrial conglomerate with a wide ranging portfolio from Worsted Spinning, Cotton Knitted, and Cotton Woven Garments, Woollen Hosiery Etc. The group has spinning capacity of 0. 4 millions cotton spindles 25000 worsted spindles with turn over of $500 million inclusive of export turnover of $150 mill ion. Out of total production, 60% of the production is dedicated to exports and the rest 40% for domestic market.The production facility have been awarded ISO 9001:2000. Today OWM is the flagship company of the glorious Nahar Empire and a proud owner of widely loved Super Brand in Knitwear, Monte Carlo and Recoganised Super Brand Canterbury. The company boasts of a product portfolio that is truly large and varied. They include diverse types of Woollen, Acrylic and Synthetic Blended Yarns, Lambs Wool Yarn. The markets of NAHAR GROUP are cris crossed allover the globe with major clientele in Australia, New Zealand, Europe, Middle East, Africa, Russia and Asia.The objective is meeting the buyers expectations with consistent quality backed by R & D divisions equipped with latest equipment, Cream of highly qualified technocrats and adhering to timely schedules. Today Oswal Woolen Mills LTD. is a company that owes its strength in the market and solidity to foresight of its chairman Sh. Ja wahar Lal Oswal ,the professional inputs of the board of directors and able to team of highly skilled mangers OSWAL WOOLEN MILLS LTD is the Flagship company of over US$500 millions NAHAR GROUP OF COMPANIESOswal Woollen Mills (OWM) is the flagship company of the Rs 2,000 crore Nahar Group, which is an industrial conglomerate with a diversified portfolio that includes spinning, knitting, fabric processing, hosiery garments, knitwear and infrastructure. Starting off as a small hosiery factory in Ludhiana in 1949. It produces a wide range of products, which include diverse type of woollen acrylic, synthetic blend yarns, lamb wool yarn, woollen viscose and acrylic tops, textile fabric, woollen hosiery, thermals, knitwear and cotton Garments. The Company’s infrastructural base includes six factories with a workforce of 10,000 people.OWM has recently become the first domestic company in the country to receive the prestigious ISO- 9001-2000 certification in the designing, knitwear, m anufacturing and supplying category. Oswal Woollen Mills (Spinning Mill) Limited Garment  Manufacturer Oswal Woolen Mills NAHAR GROUP, established in 1949 surges ahead to establish it self as a reputed industrial conglomerate with a wide ranging portfolio from Spinning, Knitting, Fabric, Hosiery Garments etc. Out of total production, 60% of the production is dedicated to exports and the rest 40% for domestic market.The production facility has been awarded ISO 9001:2000. OWM is the flagship company of the glorious Oswal Empire and a proud owner of widely loved Super Brands in Knitwear, Monte Carlo and Canterbury. The company boasts of a product range that is truly large and varied. They include diverse types of Woollen, Acrylic and Synthetic Blended Yarns, Lambs Wool Yarn, Woollen Viscose & Acrylic Tops, Textile Fabric, Woollen Knitwear, Hosiery & Cotton Garments The knitting industry in India can be classified into following groups: †¢ Hosiery knitting for undergarments †¢ Flat knitting for sweaters and winter garments Socks knitting for socks and stockings †¢ Warp knitting for dresses, furnishings and industrial applications In the recent times, knitting sector has undergone enormous modifications that have resulted in an increase in efficiency, ease of operations, use of computer aided designing etc. The various reasons for the growth of knitting industry are as follows: †¢ The capital investment for starting a new knitting unit is relatively small than that required for other fabric producing industries. †¢ High productivity and very low preparatory process as compared to weaving. More flexible and easy changeover of styles and designs to keep up with the frequent fashion changes in apparel market. †¢ Knitted fabrics are comfortable and are in tune with the time. †¢ Knitwear don’t require ironing and thus it gives people a carefree feeling while traveling etc. †¢ Low labour cost per unit as compared to weavin g. †¢ Wider scope of designing in a knitting machine at a lower cost as compared to weaving. Traditionally pure wool was more commonly used for knitted fabrics. But its cost being very high and production being very low, it could not meet the requirements of the increasing population.Due to these constraints, the use of acrylic and other noncostlier fibres like jute have overshadowed wool in the knitting sector. Optimal utilisation of the manufacturing capacities of the industry is required to face the global challenge in terms of quantity and price in the post WTO quota regime. Most of the hosiery/knitwear manufacturing units in India are in the small-scale sector. India is the largest producer of cotton in the world, with Gujarat as a number one cotton producer with a yield of 300-400 kg per hectare. It is expected that within a couple of years, it will touch the mark of 550 kg per hectare.Therefore India has an abundant supply of the basic raw-material for knitwear industry. Presently, the main centers where this industry is located are Ludhiana, Tirupur, Delhi, Culcutta, Banglore, Ahmedabad, Saharanpur, Surat, Kanpur and Mumbai. About 95% of the nation's output of woolen/acrylic knitwear and over two third of its bicycles and parts production comes from Ludhiana. Tirupur is famous for cotton hosiery and most of its produce is exported. Knitwear industry uses various types of yarns like woolen, worsted, cotton, blended and various other types of fancy yarn.However Ludhiana, which is very famous for woolen knitwear makes substantial use of acrylic fiber and less of pure wool because of its high price. This is primarily because wool as a raw material is produced mainly in Australia, South Africa and New Zealand and the import duty on the same is very high. The industry in India mainly imports wool either in its fiber stage, yarn stage or old woolen rags, which are then recycled. In terms of looks and feel for a common user, acrylic and woolen seem to be similar. At present world cloth market stands at 200 billion USD and the share of knitwear is almost 50% of the total market.China has a hold over 24% of the global knitwear trade. While the domestic apparel market in India is around 9 billion USD wherein knitwear has only 15% share. If we analyse the per capita consumption of fabrics, the share of knitted fabrics in the Indian market is around 3% as compared to the world average of 13%. Globally, the per capita consumption of knitted fabrics is 31 kg in the US, 20 kg in the EU & 24 kg in Japan, whereas in India the per capita consumption is 0. 2 kg per annum. This proves that there is huge scope for growth of knitted fabric in India.Significance of knitwear in garment industry The survival of knitwear industry depends on the survival of the garment industry. At present, the knitwear industry has only 43% share in volume of garment industry but the same is increasing at a very fast rate due to the comfort properties of knitted garme nts. As on January 1 2002, there were 50,000 units in India engaged in garment manufacturing, of which 9600 were in the knitted sector and 40,400 in the woven sector. Year 1999 2000 The garment sector in India is growing at the rate of 7. % in volume, but a notable point is that this growth has been largely supported by the growth in the knitted sector at a rate of 11. 4% in volume. Knitwear accounts for 18% of foreign exchange earned by the country from export of all commodities. Garment exports from India in July have registered a growth of 20% in value terms and is at 379 million USD as against 316 million USD, in the same period last year. Both the sectors of the garment industry i. e. knitted and woven have progressed over the last decade & a half but in the later half of the decade, the knitted sector has overtaken the woven sector in terms of volume.Significance in export It is expected that the textile sector would fulfill the export target of Rs. 65,000 crores this year, ou t of which the knitwear contribution will be about 15% – 20%. The union Government has fixed the export target of 50 billion USD for the textile items by the year 2010, the share target for garment is at 50% i. e. 25 billion USD. Country’s Export of garment from Ludhiana region during Jan-December 2001 was 705. 19 crores under quota countries, while export of garment from India was of 21414. 52 crores.Thus the percentage share of Ludhiana in export of garment was only 3. 29 %. The total global garment market is of 198. 7 billion USD. (From clothesline). Destination of export Presently U. S. A. , Canada, South Africa, U. K. , Germany, France and U. A. E are the main destinations for knitwear exports from India. West Europe, Australia, Japan, Middle East, Russia, Poland, Kazakhstan, Turkmenistan & Ukraine countries are big importers of knitted items. Yarn from India is exported to almost the whole of the world but more so to Bangladesh, Sri Lanka and Korea. CompetitorsCh ina, Bangladesh, Vietnam, Indonesia, Pakistan and Sri Lanka give severe competition to India in the world market. The share of China alone in the world market is 24% while that of India is just 3%. Import Barriers India's import duties on wool fiber, textiles and apparel are highest amongst the world. Duties remain high at all stages of the pipeline and exporters also face nontariff barriers such as special import licenses for wool fabrics etc. The import duty on raw wool is 22% and on wool-top it is 50% with an additional duty of 11. 5% payable on imports. Besides this, the total duty on the wool yarn is 67. %. Import duty on machine is 25% while import duty on machine parts is around 52%. Sometimes the maintenance of imported machine becomes costlier. Because of this, the manufacturers avoid purchasing of modern imported machine. Oswal Woollen Mills Ltd enters capital market [pic] [pic] NEW DELHI: Oswal Woollen Mills Limited (OWM), the flagship company of the Nahar Group of Compan ies is expanding its existing capacities by raising funds through a public issue and has obtained SEBI's nod for the issue of up to 8,320,000 equity shares of Rs. 10 each through the book built route. The issue comprises of a net issue to the public of up to 8,305,000 equity shares and reservation of up to 15,000 equity shares for subscription by employees. The net issue will constitute 25. 05% of fully diluted post-issue capital of the company,† said Mr. Jawahar Lal Oswal, Managing Director of the company. OWM, was incorporated in 1949 and is a part of Rs. 19,000 million well known industrial conglomerate Nahar Group which also consists of Nahar Spinning Ltd, Nahar Industrial Enterprises Limited, Nahar Exports Ltd and Nahar Capital & Financial Services Limited based at Ludhiana in Punjab.The Group is one of the oldest and well-recognized business houses in India. The Company is one of the pioneers in the organized Indian woollen hosiery industry. OWM made modest beginning as a manufacturer of hosiery items and over the years has emerged as a vertically integrated woollen textile company having presence in diverse markets, with wide range of products including branded woollen hosiery and cotton garments. OWM is the registered owner of well-known brand name ‘Monte Carlo' for selling woollen hosiery and cotton garments which was added to the existing roduct portfolio in the year 2002. International Society for Superbrands has recognized ‘Monte Carlo' as a ‘Superbrand' for woollen hosiery garments since Fiscal 2003. The products in woollen hosiery segment are also sold under the brand names of ‘Canterbury' for premium quality woollen hosiery garments while the specialty worsted woollen yarns and hand knitting yarns are sold under the brand name of ‘OWM'. Since March 2006, the company has started manufacture of indigo dyed specialty denim fabric, which has added to the existing range of rich product portfolios.The Company has be en certified to conform to the QMS Standard: ISO 9001:2000 by DNV Certification B. V. , Netherlands for the manufacture and supply of dyed and grey tops and yarn in worsted wool, pure wool, lamb wool, acrylic wool blends and polyester wool blends and angora, berthia and serge fabrics. The Company endeavors to strengthen its position in the in the retail sector and it plans to further augment its existing reach of ‘Monte Carlo Exclusive Brand Outlets' by opening additional 100 outlets by Fiscal 2010 from the existing 44 outlets as of now.Further, OWM is contemplating selling denim fabrics to ready-made denim garment manufactures in domestic and international market. From 2007 autumn and winter season, The Company would start production and marketing of fine micron pure merino blended knitted products for children in the age group of one to eight years for the Indian domestic market. In the Fiscal 2006, OWM had commissioned a co-generation power plant with multi fuel capabilitie s with an installed capacity of 3. MW to meet the entire power requirements of integrated yarn textile manufacturing plant. Post commissioning of this co-generation power plant in addition to cost reduction of power, the company would benefit from uninterrupted availability of power resulting in better quality of yarn and reduction in manufacturing wastage. Under the current expansion plan, it proposes to set up a co-generation power plant with installed capacity of 7. 5 MW, which is expected to meet the full requirements of power for integrated denim operations post expansion.Mr. Kamal Oswal, Director said, â€Å"We also propose to increase capacities to manufacture additional 125,000 pieces of wool based knitted and hosiery garments together with additional 4,784 spindles for worsted woollen yarn and also increasing denim fabric weaving capacity to 20 million meters per annum from the present level of 15 million meters per annum. As a backward integration for the denim fabric wea ving, we are also setting up a cotton spinning plant with a capacity of 14,400 spindles and 2,160 rotors. The Book Running Lead Managers to the Issue are UTI Bank Limited and Motilal Oswal Investment Advisors Private Limited. Mr. N. D. Jain, president of the company, announced sale policy of textile products for the year 2007-2008. Mr. Jain informed that the company was manufacturing textile products of highest quality which are best in country. Oswal Woollen Mills Limited (OWM) is the   the flagship company of the Nahar Group of Companies. OWM, was incorporated in 1949 and is a part of Rs. 9,000 million well known industrial conglomerate Nahar Group. The Group is one of the oldest and well-recognized business houses in India. The Company is one of the pioneers in the organized Indian woollen hosiery industry. OWM made modest beginning as a manufacturer of hosiery items and over the years has emerged as a vertically integrated woollen textile company having presence in diverse mar kets, with wide range of products including branded woollen hosiery and cotton garments.OWM is the registered owner of well-known brand name ‘Monte Carlo' for selling woollen hosiery and cotton garments which was added to the existing product portfolio in the year 2002. The products in woollen hosiery segment are also sold under the brand names of ‘Canterbury' for premium quality woollen hosiery garments while the specialty worsted woollen yarns and hand knitting yarns are sold under the brand name of ‘OWM'. Since March 2006, the company has started manufacture of indigo dyed specialty denim fabric, which has added to the existing range of rich product portfolios.The Company has been certified to conform to the QMS Standard: ISO 9001:2000 for the manufacture and supply of dyed and grey tops and yarn in worsted wool, pure wool, lamb wool, acrylic wool blends and polyester wool blends and angora, berthia and serge fabrics. Monte Carlo India – Mens Fashion, For mal Office & Fashion Shirts, T-shirts, Jackets, Womens Cardigans & Sweaters Over the years, Monte Carlo has established itself as a brand name trusted world-wide for its excellence in quality and eminence.Some of our products include sweaters, cardigans, cardigan sweaters, Mens pullovers, T-shirts, trouser, shorts, Womens cardigan sweaters & womens sweater. All our clothes are designed in a manner to give our customers the ultimate feeling of comfort and ecstasy. Our collections also includes a wide range of thermals and track suits India. In our compilation of exquisite clothing and qualitative attires we have variety of jackets India like Womens jackets, sleeveless jackets, Mens jackets & Shirts like fashion shirts, formal shirts, office shirts & wholesale shirts etc. â€Å"Dress up by the ways of world and eat what you please†When getting ready for new day it’s all about looking fresh and feeling energetic. Dressing up in a fine manner and carrying it all with grace is what actually recites the personality and the real â€Å"you†. Styles change every season so there is no point in limiting and sticking to one style but it’s always better to experiment wisely. The dressing style of Men: The clothing styles change every season but there is one constant touch that unleashes the kind of taste you have. When it comes to men’s clothing its important that the colors are right and same goes for the cuts.There are a few basic colors that actually suit men these include blue, black, white, grey, cream etc. Another vital tip for dressing will be to iron your clothes every time you wear them. When dressing up it’s not just about clothes but accessories as well. For that â€Å"ideal look† it’s important to always have a few things like watch, tie, pen, cuff link and tie pin. Once equipped with all above and a positive attitude you are all set to rule the world. The dressing style for Women: Dressing correctly is mo st confusing for women. Be it casuals or formal the only secret to look just â€Å"right† is to be graceful.Although a few rules are standard for both men and women but still they have a wider range to choose from. When dressing up for a normal day its better to sport a simple look accompanied with a few accessories. A light make up with a serene identity is the idea to unite all the positive energies and bring out the confidence. More than any thing else it is mandatory no matter what you wear it should be comfortable because your wardrobe exactly portrays you individual identity. High waist or low waist only thing that matters is to be able to carry it well.All said and done remember be true to yourself. To look trendy and fashionable it’s not important to change your wardrobe with every season what matters is to actually feel â€Å"Trendy†. Shopping Tips Shopping is one of the most favorite hobbies for both men and women. It is regarded as a stress buster act ivity. Despite of its soothing nature shopping can be troublesome at time so here are a few tips that guide you to enjoy the entire experience. †¢ Most importantly you should be dressed casually so that you can easily take off and put back in the dressing room. †¢ If you are not the â€Å"firm† kind and you annot decide by yourself, remember to take a friend with you who can guide you well on what actually suits you. †¢ Until you are not shopping for pleasure remember to make a list of it all and shop only for the things that you need. †¢ Keep trying new styles you never know what suits you until you have an experience; you might surprise yourself. †¢ The best way to make sure that something is comfortable is to actually try it well. When you are about to buy something; move you arms and sit down that will give you a better idea of whether it is worth buying or not. With all the above ideas and tips now you are all set to buy just the right lothing an d that too without any inconvenience. So, Get ready and get going!! How to buy? Find the Item – the website has been designed in a very user friendly manner with all the classification done all you need to do is to choose from the categories and order the product. Keyword Search – in case, you are looking for a particular dress type the item code ore a bit of its description you can access the item using the search option. Learn about the item you found – Before you actually buy the product make sure that you have all the details of the product like †¢ Item no. Its description †¢ Order no. †¢ Price †¢ Images Shipping and Payment Details: Make sure that you have read the details of the product and the Payment Information and other Shipping Instructions. New Arrivals Montecarlo Ladies Collection 08-09 Monte Carlo the flagship   brand   of   Oswal   Woollen   Mills  Ã‚   has  Unveiled its s/s 08-09 collection. Dedicated to women ar e three lines. — Alice in Wonderland, Uber – dona and the New Proportions All the three collections are done by keeping one thing in preview, that it should be for every women,be her a college going girl or ur home maker.Alice’s Wonderland inspired knit collection embodies design , colorful patterns and prints , with soft material and dynamic cuts, colorful threads. Tees in multi-colors and stripes also take their own place. Colors are rich and aristocrat , cardinal reds , majestic purples with off whites and soft ekrus. Browns , turqs and theatrical fucias ginger with light peach, sophisticated rose accents , contrast dusky vintage pinks. Uberdona– A desire for beauty and all the finer things in life. This party collection offers a range of kurtis crafted with extreme fineness and embellished with pearls and shells , metals and threads , flowing fabrics.The New Proportions – A casual daywear – an interplay of clean cut silhouettes , pastels and earthy colors , fine cottons and minimal embroidered patternsPick a shirts or a tunic to dress down for effortlessly stylish daywear and it make sure to steal u a second glance. The trousers are baggy . Tastefully selected pieces lend timelessness and opulence to fashion – that’s what Monte Carlo ‘s / s 09 collection is all about. Price range – Rs 345 onwards – u can’t resist it!! Available – Monte Carlo’s exclusive stores and MBO’s. MonteCarlo Trousers Monte carlo offer more:A perfect timeless look which shines you apart from the crowd. A perfect blend of premium fibres which gives the monte carlo trouser a uniqueness of its own. In the season we present you a complete range of classy chinos , edgy linens ,premium cotton lends bio-polished for a peach skin finish will give an extra smooth feel. The enzyme and silicon in these trousers makes the fabric extremely soft ideal and anti crush makes you feel beginning the day even at the end. A complete gracious range which starts from Rs 699 – Rs 1495. This season Monte Carlo has introduced its new LEXUS(miracle cotton) Wrinkle free Cotton(trousers). hich is made of 2 ply100s California PIMA cotton to give premium lustre and strength, Ultra light, high density, fabric with resin coating makes it a perfect non-iron trouser. New colour lock technology to keep colour fresh & bright wash afyer wash. For sporty look there is multi pocket cargos with different washes. And the Cargo range for men comprises of multi pocket cargos with detailing of snaps, velcros and zippers. Garments are treated with ultra enzyme wash and softeners to provide a trendy washed look and soft hand to the garment to increase the wearing comfort.Canterbury Monte Carlo’s Canterbury is a premium brand that delivers elegance, soft luxury and creativity in intrinsic patterns and styles for those who settle for nothing but the best. The collection liberally uses superior quality of pure cash wool in fine count of eighteen micron. This makes the woollens lightweight and extremely warm. These garments have an excellent hand feel, drape gracefully and fit perfectly on all body types. The Cantebury   collections introduced every season pullovers and cardigans in 100 % pure cashmere wool and cash wool for both men and women.The exciting Canterbury range has exclusive designs that come in unique colour combinations. The designs comprises of intarsia – classic argyles (diamonds shapes) and patterns of checks. Single colour self structure with links and transfers. The collection is available in fusion of urban neutral colours with a predominance of shades in blues, in evergreen greys, the elegance of beiges and brown, dull blues and the bright hues of turquoise. The fall winter 2009-10 collection has more than seventy designs on offer for its customers. Monte Carlo : It’s the way you make me feel Brand : Monte Carlo Company: Oswal Woolen Mi lls Ltd[pic]MonteCarlo is a premium knit wear brand in India. Launched in 1984, this brand is dominating the Mass + Class segment winter cloth market. Oswal has around 50% market share in this segment. With the booming retail sector driving the growth of Readymade clothing in India (estimated to be to the tune of Rs40 bn) no one can resist extending their brand to readymades. That is exactly what MonteCarlo is doing now. MonteCarlo ( which is a super brand) has similarity with Color Plus (discussed in previous blog) in that it created a market for itself in a category that was dominated by lesser known brands.Monte Carlo was careful in brand building and the ads were catchy and theme oriented. Since I am in South India where there is little market for woolen clothes, still the ads shown in national channels used to excite me. The ads were full of â€Å"feel good† factors with great models and excellent imagery. All the ads had Romance and two people discovering a relationship . The print ads were like that of † ColorPlus† gave a premium touch to the brand. It is said that most of the earlier models of this brand are now superstars including Mallika Sherawat, Arjun Rampal to name a few.Monte Carlo is promoted with the baseline â€Å"It’s the way you make me feel†. The catchy point of the TVC s is the music which always set the tone for the message. The brand is still communicated along the same themes since two decades. The company spent lot of effort in making sure that the premiumness is not lost in campaigns. This is going to pay rich dividend when the brand is getting into the competitive world of every day wear. The brand was extended to T shirts in 1999 with the brand Summerz. In 2001, the brand forayed into everday wear market under the sub brands Wonderhugs and Trouserz and introduced ladies wear in 2003.This year saw the national launch of cotton wears from Monte Carlo. The company was carefully ramping up the distributi on and retail strategies to ensure that this brand succeed. The price range of readymades is in line with the premium brands like Van Heusan and Louis Philippe. So Monte Carlo can expect some serious competition. With the kind of success this brand had in the winter wear market, it is reasonable to believe that Monte Carlo has the potential to be a † Color Plus†. Hope that the brand will be built along the same themes that made it successful. REVIEW OF LITERATUREOswal Woolen Mills NAHAR GROUP, established in 1949 surges ahead to establish it self as a reputed industrial conglomerate with a wide ranging portfolio from Spinning, Knitting, Fabric, Hosiery Garments etc. Out of total production, 60% of the production is dedicated to exports and the rest 40% for domestic market. The production facility has been awarded ISO 9001:2000. OWM is the flagship company of the glorious Oswal Empire and a proud owner of widely loved Super Brands in Knitwear, Monte Carlo and Canterbury. The company boasts of a product range that is truly large and varied.They include diverse types of Woollen, Acrylic and Synthetic Blended Yarns, Lambs Wool Yarn, Woollen Viscose & Acrylic Tops, Textile Fabric, Woollen Knitwear, Hosiery & Cotton Garments The knitting industry in India can be classified into following groups: 1. Hosiery knitting for undergarments 2. Flat knitting for sweaters and winter garments 3. Socks knitting for socks and stockings 4. Warp knitting for dresses, furnishings and industrial applications In the recent times, knitting sector has undergone enormous modifications that have resulted in an increase in efficiency, ease of operations, use of computer aided esigning etc. The various reasons for the growth of knitting industry are as follows: 1. – The capital investment for starting a new knitting unit is relatively small than that required for other fabric producing industries. 2. High productivity and very low preparatory process as compared to weavi ng. 3. More flexible and easy changeover of styles and designs to keep up with the frequent fashion changes in apparel market. 4. Knitted fabrics are comfortable and are in tune with the time. 5. Knitwear don’t require ironing and thus it gives people a carefree feeling while traveling etc. 6.Low labour cost per unit as compared to weaving. 7. Wider scope of designing in a knitting machine at a lower cost as compared to weaving. Traditionally pure wool was more commonly used for knitted fabrics. But its cost being very high and production being very low, it could not meet the requirements of the increasing population. Due to these constraints, the use of acrylic and other noncostlier fibres like jute have overshadowed wool in the knitting sector. Optimal utilisation of the manufacturing capacities of the industry is required to face the global challenge in terms of quantity and price in the post WTO quota regime.Most of the hosiery/knitwear manufacturing units in India are in the small-scale sector. India is the lar

Character Education and Core Virtues Essay

When I signed on to teach English at a core virtues school, I had no idea what I was in for. I nodded and smiled in my interview when the Headmaster explained the virtues curriculum, and I parried back with everything I thought she wanted to hear; how I could infuse my lessons on To Kill a Mockingbird with discussions about empathy and courage. I may have even quoted Atticus’ line about walking around in someone else’s skin. I figured I could tack on some of that quaint â€Å"virtue† stuff before getting to the real meat of the lesson, the academic stuff. And for the first year I taught at Crossroads Academy, that’s pretty much what I did. I made some empty gesticulations toward the core virtues bulletin board in my classroom and made some token mentions of fortitude at obvious moments in our reading of The Illiad and The Aeneid. I was teaching literature, but I certainly wasn’t doing Aristotle proud. I mean come on. Character education? Core virtues? I teach English, not Sunday school, and besides, I teach middle school. If I were to walk into my eighth grade English class and wax rhapsodic about prudence and temperance, those kids would eat me alive. It’s hard enough to keep the attention of a classroom full of middle school students without coming on like an 18th-century schoolmarm. Character education is not old-fashioned, and it’s not about bringing religion in to the classroom. Character is the â€Å"X factor† that experts in parenting and education have deemed integral to success. Somewhere along the way, someone must have started dosing me with the character education Kool-Aid, because five years in, I have come to understand what real character education looks like and what it can do for children. I can’t imagine teaching in a school that does not have a hard-core commitment to character education, because I’ve seen what that education can mean to a child’s emotional, moral, and intellectual development. Schools that teach character education report higher academic performance, improved attendance, reduced violence, fewer disciplinary issues, reduction in substance abuse, and less vandalism. At a time when parents and teachers are concerned about school violence, it is worth noting that students who attend character education schools report feeling safer because they know their fellow students value respect, responsibility, compassion and hard work. From a practical perspective, it’s simply easier to teach children who can exercise patience, self-control, and diligence, even when they would rather be playing outside – especially when they would rather be playing outside. American schools used to focus on character education and civic virtue. The founders of this country, including John and Abigail Adams, Thomas Jefferson, James Madison, and Benjamin Franklin wrote about the importance of character education in maintaining the new republic. Those founders would likely be horrified by the loss of this goal, as they all cite character education as the way to create an educated and virtuous citizenry. As Gallup polls show that over ninety percent of American adults support the teaching of honesty, democracy, acceptance of people of different races and ethnic backgrounds, patriotism, caring for friends and family members, moral courage, and the Golden Rule in public schools, it seems odd that this facet of American education has disappeared from public debate over curriculum and academic content. The core virtues — prudence, temperance, fortitude, and justice — make it into nearly every lesson we teach at our school and every facet of our daily lives on campus. The curriculum we use, designed by Mary Beth Klee, is a non-sectarian education in intellectual, moral, and civic virtues through literature, and can be used in conjunction with any academic curriculum. As the core virtues program uses examples to literature in order to illustrate character, I choose my texts accordingly. In my middle school Latin and English classes, we explore the concept of temperance through discussions of Achilles’ impulsive rages, King Ozymandias’ petulant demand that we â€Å"Look on my works, ye Mighty, and despair,† Macbeth’s bloody, â€Å"vaulting ambition, which o’erleaps itself and falls on the other. † This week, I gained a fantastic teaching assistant who has raised my character education skills to the next level, a wise teacher who has illustrated the importance of temperance far better than I — or Achilles or Macbeth — ever could. A Mallard duck (Mom Mallard to our students) took up residence on our campus this week. Mallards, or anas platyrhynchos, are also known as â€Å"dabbling ducks,† and this particular duck has apparently been dabbling in Aristotelian philosophy, because she’s presented our students with a real-life lesson in the core virtue of temperance. Her nest, made from feathers she’s plucked off her own breast and filled with ten eggs, lies about eighteen inches from the entryway to our main building, a path our students take in out of school at least six times a day. Mom Mallard doesn’t seem too worried about our students’ feet†¦ as long as they keep moving. However, the second those feet stop and one of the children pauses to take a good, long, look, she quacks angrily and abandons her nest. Her first day in residence, she spent more time off the eggs than she did on them, and we realized we were going to have to find a way to teach our students some self-control. It just so happens that this month’s virtue is temperance; stopping to think about our actions before we enact them, giving the best of ourselves, and saying â€Å"no† to our weaknesses. The middle school students use the term â€Å"temperance,† and the lower school kids use the term self-control, but tomato, tomato, it’s all the same idea. In Stanford’s famous experiment on self-control, children were faced with the immediate reality of one marshmallow versus the promise of two marshmallows if they can just wait for fifteen minutes. The children who were able to resist temptation and wait fifteen minutes for that second marshmallow had better life outcomes in the form of lower obesity rates, higher SAT scores, and higher levels of education. Self-control itself does not make a kid smarter, or fitter, or more proficient at test-taking, but it’s the essential skill hidden within all of these positive outcomes. Character education is not old-fashioned, and it’s not about bringing religion in to the classroom. Character education teaches children how to make wise decisions and act on them. Character is the â€Å"X factor† that experts in parenting and education have deemed integral to success, both in school and in life. Paul Tough, author of How Children Succeed, calls that character-based X factor â€Å"grit,† while educational consultant Dr. Michele Borba calls it â€Å"moral intelligence. † When I asked parenting expert Borba to explain why she thinks character education is so overlooked as a vital part of children’s success, she wrote, â€Å"That’s what parents don’t seem to get, the hidden values of character traits for success. They see character education as fluff, because that’s often how it’s taught — posters and worksheets. Character education needs to be relevant. It needs to be woven in curriculum, not tacked on. We are such a trophy-, SAT-obsessed society, but if parents would recognize the value beyond the humanness, civility and ethics, they might get it. † Here on our campus, our marshmallow is a duck. Our students must weigh their desire for a quick peek at Mom Mallard with the promise of ten ducklings waddling around our playground in 28 days. If everyone, even the youngest, most impulsive kindergarteners, can learn to exercise self-control, we will all benefit. Next week, Mom Mallard will catch a bit of a break from our students, because they will be confined to their classrooms for a week of standardized testing. Our character education curriculum may not show up as an increase in this year’s test scores — but then again, it could: self-control, after all, is exactly what’s needed to put off a video game or a TV show for another 20 minutes to finish reading or studying. Though temperance isn’t easily measured with number two pencils and bubble forms, it has the capacity to foster and reinforce the skills those bubble forms do test.

Why Is Act 3 Scene 1 a Turning Point in Romeo and Juliet?

Romeo and Juliet was written by William Shakespeare, the play is based on forbidden love and deathly consequences. The beginning of the play starts with a prologue, the main point of this is to get the audience’s attention and set the scene but to also explain the whole outline of the play. By doing this Shakespeare is also acknowledging one of the main themes of the play, which is fate. In the prologue Shakespeare chooses to use a lot of violent language- â€Å"Their death†¦ Civil blood makes civil hands unclean†¦ Parents rage†¦ †-. Blood is associated with fighting and battles; ‘Rage’ is a strong word, hinting towards anger. This establishes the violent, angry mood of the play. However, the prologue also informs the audience other themes involved in the play. Fate plays a big part in the play, we learn that the two lovers meeting will lead to unfortunate events happening, -â€Å"A pair of star crossed lovers take their life†¦ †-, this quote is saying that their death is inevitable and this also links in with the violent theme. Also by telling the audience how the play is going to end, this then becomes fate in action as the audience know what’s going to happen next. This is a good use of dramatic irony because we learn the outcomes of the play and all through it we know what will happen if a character chooses a certain path. The prologue also hints that we aren’t meant to on anyone’s side-â€Å"Two houses both alike†¦ †- the two rival families are both the same and so this gives us the chance to make our minds up. In the first scene, we see a street brawl between the servants of the two families; this first scene shows us how the hatred has run through not just the family but the servants also,-â€Å"When I have fought with men, I will be cruel with the maids- I will cut off their maiden heads†¦ †-, this shows how violent the feud has become because even the servants are talking about raping the oppositions maids. ‘Maiden heads’ was a slang word for virginity. In the first scene we meet Benvolio, a Montague, and we quickly learn that he is the peace maker, â€Å"Put your swords up, you know not what you do†¦ this shows that he is not a fighter, he just wants to keep the peace. Also the quote reminds us of when Jesus who said, â€Å"Forgive them father of their sins, for they know not what they do†¦ †-. This suggests that innocent people may die for others. We are also introduced to Tyblat, who is a Capulet filled with rage for the Montague’s an d the word peace, â€Å"I hate the word, as I hate hell†¦ † he is one of the characters who will instigate a fight. The next important scene is The Capulet Ball, where Romeo and Juliet first meet. It is also when Tyblat swears that although he is not dealing with the Montague’s intrusion now he will later,† I will withdraw, but this intrusion shall, now seeming sweet, convert to the bitterest gall†¦ † ‘Gall’ means poison, which makes us think of pain and suffering, thus building up the tension. Once again Shakespeare shows that Tyblat is nothing more than a big ball of rage, however this is very important as it starts the chain of events that would lead to the death of the two lovers. As Romeo first spots Juliet he uses very descriptive words to describe the way she looks, he is fascinated by her beauty, †Beauty to rich to use†¦ , he also sees her as a rare thing, as if he’s never seen someone so beautiful, â€Å"Snowy doves trooping with the crows†¦ †. We also learn that Romeo can change his mind incredibly quickly because at the beginning of the play he seems to be ‘in love’ with a Rosaline, whil st talking about her he uses a lot of oxymoron’s,† Sick health†¦ †, this shows us his confusion from an early point in the play, although when he sees Juliet he claims to be ‘in love’, from this we learn that he is very indecisive and can’t make up his own mind, â€Å"Did my heart not love till now? , this question hints at his indecisiveness and confusion. When Romeo and Juliet finally meet the moment is very child like, they just stare and move around each other almost as if to scared to touch. They also speak in the form of a sonnet to show the love that is building up between them. The famous balcony scene is also a huge step towards the oncoming events. As Romeo climbs over the orchard garden Juliet is talking to herself on her balcony. In this part the two lovebirds confess their undying love to each other and decide to get married the next day. Whilst claiming to love each other it all seems very serious but it’s just seems like simple child’s play as everything happens within twenty four hours, including a marriage. The marriage is conducted by the Friar who mysteriously states, â€Å"These violent delights have violent endings, and their triumphs die, like fire and powder†¦ † the first bit of the quote links with the violent theme of the play, even the Friar himself sees that Romeo and Juliet getting married would end badly, however he still agrees to marry them. The most important scene of all is act three scene one, this after the wedding and where finally everything unfolds. Also as this scene is filled with violence it contrasts with the past scene of the wedding, which is a juxte position of love and hate, which makes the fighting more shocking and harder to take in. In act 3 scene 1, Tyblat turns up at the beach to fight with Romeo but ends up having a short comedic fight with Mercutio but there is no violence just funny comments, â€Å"Here’s my fiddlesticks, here’s that you shall make you dance†¦ , Mercutio is making a small mockery of Tyblat and this slack attitude results in the anger within Tyblat building which would lead to the death of Mercutio. However as Romeo arrives the mood of the whole play changes. As Tyblat approaches Romeo, Romeo had just come from his wedding to Tyblat cousin Juliet, and so when Tyblat asks Romeo to fight, Romeo suddenly claims to love Tyblat and uses that as an excuse not to fight, â€Å"But love thee better than thou canst devise†¦ †, I think that this aggravates Tyblat even more, as he feels that Romeo is just making fun of him. As Romeo backs down Mercutio gets angry because he is very proud and sees the backing down as â€Å"O calm dishonourable, vile submission†¦ † This comments leads to brawl between Mercutio and Tyblat, this ends in the unfortunate death of Mercutio. As he realises that he is dying, Mercutio leaves the audience with something to think about. â€Å"A plague of both your houses. † The death of Mercutio hits Romeo the hardest as he was his closest companion. Romeo begins to fill with rage and goes after Tyblat, who had previously run off. Once he has found Tyblat, Romeo looses all sense of control, â€Å"Doom thee to death†¦ † the alliteration of the hard‘d’ makes us think of pain, as it’s a hard sound, making the audience think of death. Everything that happens before this was a build up to act three scene one, from the ball to the marriage. Romeo is the main character who we learn more and more about as the play progresses. In the beginning he is a soppy teenager and determined that he is ‘in love’ with Rosaline yet when he sees Juliet her perks up and changes his mind almost immediately. He believes strongly in fate and he uses it as an excuse to justify his actions and as a way of not taking responsibility, â€Å"Some consequence, yet hanging in the stars- but he that hath the steerage of my course, direct my sail†¦ † He knew that there would be some consequence if he went to the ball, yet he still went and it resulted in the death of his closest friend and a member of a rival family. Romeo is reluctant to change the ‘chosen path’ that has been laid out for him; he feels he isn’t responsible for his own actions. I think the speech reveals that Romeo’s state of mind isn’t really all there, he seems to be omewhere else, he is willing to let everyone else take responsibility for him, he seems really deep yet stupid. e. g. I blame him for the death of Mercutio, because if he had not been so cowardly and had just fought Tyblat himself, then Mercutio would have not felt the need to intervene. Fate is the main theme of the play , it seems that every action is able to be linked with the theme fate; when Tyblat states, â€Å"This intrusion shall, now seeming sweet, convert into the bitterest gall†¦ † and so that was the reason he went looking for Romeo and that lead to his own death. We the modern audience didn’t really believe in the whole fate thing as we know that is not possible because science and technology has proved it. Although, Elizabethans would have been more inclined to believe it, they didn’t really know much about science and so believed what they were told. Personally I think that it’s the parent’s fault that the events unfolded the way they did, because if they had the courage to put aside their differences and just be civil none of the unfortunate events would have happened, yet they chose to carry on quarrelling which resulted in the death of their own children and family members. Comparing the 2 film versions of â€Å"Romeo and Juliet† Zeffirelli This version is very traditional and is filmed in Verona itself, it keeps very much to the original script. The actors wore traditional clothing which would have been worn by the original actors who performed the play first. Throughout the film it is very dull and has a lack of colour, it isn’t eye catching and doesn’t give people a lot of things to get excited about. The fighting from act 3 scene 1 wasn’t very realistic looking and didn’t look like fighting at all. In this version of the film they wear very old fashioned clothes and they are totally different to the Luhrmann film. Luhrmann Not as traditional as the Zeffirelli version, it still sticks to the script. Instead of swords like the older one, it has guns and it has a lot of action scenes. The Montague’s and Capulet’s are seen as 2 gangs who both hate each other. They also wear more modern clothes and the 2 groups wear entirely different outfits. In this version the director chooses to skip between Juliet, who has just been married and Romeo and Tyblat fighting, this is a good use of juxte position as the audience doesn’t really know what to feel. I preferred the Luhrmann film more than the Zeffirelli version, I liked that it was more modern and it was easy to understand, the actors were very good and I could relate to their characters more. I liked the idea that the Montague’s and the Capulet’s were both seen as gangs and I liked the costumes that they all wore. I defiantly prefer the newer version more and would defiantly watch it again! In overall act three scene one is the main turning point in the play because up till then, Romeo and Juliet the play is seen as comedic, no real threatening events have happened and its all light and airy, however when the mood changes and people start fighting and killing each other, different emotions are brought out from the audiences watching it. All the characters seemed to have changed as the play progressed and it’s because of the characters personalities, if Romeo hadn’t been so irresponsible then he would have never gone to the ball thus Tyblat would have no reason to seek revenge for the gate crash and this also means that Mercutio would have never been killed. It’s the main point of the play and creates tension and suspense that is needed for the audience watching to really get into the play. It’s where the play where it becomes a tragedy, two of the main characters, Tybalt and Mercutio have been killed. The build up to this has been from Acts 1 & 2 and what happens after those two acts causes the two characters to be killed. From then on it also makes the two â€Å"star crossed lovers† to commit suicide, If act 3 scene 1 hadn’t happened then the tragic deaths of Romeo and Juliet would not have occurred, basically it is seen that fate brought the end to the both of the lovers. I feel that the play would be seen in many different ways, depending on who was watching it and also what period of time they were in. Modern teenagers watching it would

Agatha Christie

Agatha Christie Essay The Characters and short about their backgrounds: Mr Justice Wargrave Had worked as a Judge for many years and had a fine reputation all over the country. He had killed several people by giving them the death sentence one of them is Edward Seton. Seton was probably innocent. Vera Claythorne Worked as a Schoolmistress. Her crime was killing Cyril Ogilvie Hamilton, by not trying to help him by while he was about to drown. She was his nanny. Philip Lombard Explorer, that has travelled all around the world. Was known as a man that you can rely on in stressful situations. He killed 21 men of an East African tribe by leaving them when mercenaries attacked their village. Miss Emily Brent Was an old cynical lady. Because of her a girl named Beatrice Taylor killed herself by jumping from a bridge. She was working with Emily as a maid. And when she got pregnant Emily froze her out. General Macarthur An old General who sent a man named Arthur Richmond to a certain death when he found out that he was having an affair with his wife. Dr Armstrong He owned a practice and was very popular in the upper class of England. He accidentally killed Louisa Mary Clees. He operated her while he was drunk and she died because of that. Tony Marston A man in his mid twenties, very handsome and popular around women. He drives very carelessly and ran over John and Lucy Combes. They both died. Mr Blore A former inspector at Scotland yard. Because of him James Stephen Landor died. He killed himself after being sent to prison innocent. Blore planted the evidence against Landor. Mr and Mrs Rogers They worked as servants. Were married. They worked for Jennifer Brady. Jennifer was a sick old Lady and giving her, her medicine, was a part of their job. One time they didnt give it to her and they inherited a lot of money. One day in August, eight people got a mysterious letter. Eight strangers, all carry a well-hidden secret. They are all invited to Nigger Island, an island that was very famous for people who like to read gossip magazines. The Island is located right outside the Devon coast, and is called Nigger Island cause the island is shaped like a head with the lips of a Negro. They all arrive on time but the weather is terrible and the women are a bit anxious about being on the Island since theres a storm coming. When they get to the Island, they find out that their host and hostess are delayed. They arent alone on the Island. The Owens has hired two servants, Mr and Mrs Rogers. Including them, they are ten people. Mr and Mrs Rogers serve a fantastic dinner, and serve them drinks afterwards. While Mr Rogers serves them the drinks, they hear a mysterious voice. The voice accuses every one of them of a terrible crime: MURDER! Mrs Rogers fainted of the shock. They tried to find out where the voice came from, and discovered that its a gramophone put up against the wall in the adjoining room. They are all very upset, and thats why no one thinks its a murder when Anthony Marston dies just a few minutes later. He choked of his drink, said the doctor, then he gave Mrs Roger a sleeping drug and sent her to bed. Thats how the terrible story began. The others sat up late discussing the mystery about all this. First the very vague invitation, then the voice and their missing host and hostess. They also discuss the letters, and discover that there are different senders. The sender is always a U. N. Owen = unknown. And why the shower curtains were missing. Early next morning Dr Armstrong woke up by someone knocking on his door. It was Mr Rogers, something was wrong with his wife. He couldnt wake her. When Dr Armstrong takes a look at her, he sees that shes dead. Probably heart failure, he cant know for sure without his medical instruments. Thats why nobody thinks the second death is a murder. But when General Macarthur dies from a hard hit in the back of his head while hes sitting on the beach, they start to wonder. After discussing the evidence, as Judge Wargrave calls it they come to the conclusion, that Mr unknown is one of them. The weather is so bad that no one could be able to get out to the island. Not even the daily boat with groceries came. The next on the list was Mr Rogers. He was out chopping wood for the fireplace when someone almost cut his head of with an axe. The men found him a few hours later, when they wondered why he hadnt woken them up. Suddenly Vera remembered something: The old nursery jingle. Ten little nigger boys went out to dine; One choked his little self and then there were nine. Nine little nigger boys sat up very late; One overslept himself and then there were eight. Eight little nigger boys travelling in Devon; One said hed stay there and then there were seven. Seven little nigger boys chopping up sticks; One chopped himself in halves and then there were six. Six little nigger boys playing with a hive; A bumblebee stung one and then there were five. Five little nigger boys going in for law; One got into Chancery and then there were four. Four little nigger boys going out to sea; A red herring swallowed one and then there were three. Three little nigger boys walking in the zoo; A big bear hugged one and then there were two. READ: The characters of Birling and Goole in An Inspector Calls EssayTwo little nigger boys sitting in the sun; One got frizzled up and then there was one. One little nigger boy left all alone; He went and hanged himself and there were none. My God, he was killing by the jingle! Anthony Marston choked, Mrs Rogers overslept, General Macarthur stayed on the coast of Devon and Mr Rogers was chopping up sticks. Another weird thing is the tray with the adornment little nigger boys, in the dining room. After each death theres one missing. And no one notices until after the second death. The fifth to be killed was Miss Emily Brent. She was sitting alone in the dining room, when the killer struck. She was half-asleep from a sleeping drug, which the killer had slipped into her coffee, when she was killed with a cyanide injection. Vera came to fetch her, but when she heard a bumblebee buzzing, she knew what had happened. Now there were only five of them left. I guess theres no need to say that the atmosphere was very tensed and they were all very frightened. Vera went to bed early that night, and no one had to tell her to lock her door carefully. The men remained downstairs talking. They were trying to figure out how they all could be lured into this mess. Philip Lombard had been asked to come to protect Mrs Unknown jewellery, he had even brought a gun. While they were talking Vera went into her room, but suddenly she felt a hand on her shoulder. She screamed and in a second or two, the men broke into her room. They turned on the lights, and discovered that the hand was seaweed hanging from the ceiling, but something else was wrong. Someone was missing the Judge. When they got to the living room he was sitting in a chair, with a judge wig and robe. It was Emilys missing yarn and the shower curtain. He was dead, shot in the head, probably with Mr Lombards gun. Mr Lombard, was now a suspect. So they put all lethal weapons and drugs into a box with a lock on it, and then put the box in a chest that also had a lock on it. They gave one key to Mr Lombard, and the other one to Mr Blore. So if someone wanted to open the boxes they had to have both keys. That night Vera went to bed feeling a bit safer. She thought the boat would come in the morning, and with all dangerous weapons locked up, they would survive the night no doubt. Mr Blore was determined not to fall asleep. So he lay on his bed waiting for something to happen. And his waiting paid of. Around half past two, he heard footsteps outside his door. He sprung to his feet; noiseless he opened the door, just in time to see doctor Armstrong walk out the front door. He went to fetch Lombard and together they searched for Dr Armstrong. When the morning came, the two men were sure that Dr Armstrong was the killer. They woke Vera up and told her what had happened during the night. The Island was very small and bare, so theres no place to hide except or the house. They figured that there was nothing left to do, so they went down to the bridge and waited for the boat. They knew who the killer was, they had searched the whole island last night without finding him and Lombard had his gun with him. It was finally over they thought. In good faith, Mr Blore went up to the house to get them something to eat. After a while Vera and Lombard wondered were he were, and went up to the house to look for him. They found him dead, hit in the head by a stone statue formed as a bear. The statue had fallen from the window above. Now they knew who the killer was. It was Dr Armstrong and this proved that he was still alive. Vera and Lombard went for a walk on the cliffs, they figured they would be safer there. Because there they could se him coming long before he could get to them. Suddenly Vera saw something in the water. It was stuck between two rocks. They went down to look at it and when they got closer they realised it was a human body. They pulled up the body and when they saw whom it was Lombard pulled his gun. It was Dr Armstrong! With only two people alive on the island they knew that it had to be one of them. Vera insisted that they should lay Armstrongs body over the high tide mark. The body was heavy, and while Lombard was busy with the body Vera stole his gun. They struggled with the gun for a few minutes and suddenly the gun went off. Lombard fell dead to the ground. Vera went up to the house. In every guestroom she saw a dead body on the bed: first Anthony Marston, then Mrs Rogers, General Macarthur, Mr Rogers, Miss Brent and Judge Wargrave. She felt very tired, though she hadnt eaten anything all she could think of was to go to sleep. She went into her room. In the middle of the room there was a noose hanging from the roof with a chair under. READ: Alice Walker-Everyday Use EssayShe climbed up the chair a put the noose around her neck like she was in a trance. Then she kicked the chair away. People on shore had been told that there was going to be a test on the island, to see how people react when they are marooned on an island for a week. Thats why the boat didnt come. But after a few days they started to wonder. When the boat got there, all they found were dead bodies and the worst crime mystery England ever seen. They knew the order of the crimes, cause Vera had written a diary and they knew the time of death of Lombard. The rest they could figure out. Vera hanged herself, but normally the chair would lie on the floor, but it was neatly put upright in a corner. And the gun lying in the hallway. The police were puzzled but everything solved when a fisherman found a message in a bottle. The Judge, Mr Justice Wargrave, had written the message. This is the content of the letter: He was the murderer, and the reason that he killed all those people was because ha had always felt a need for killing. But he also had a strong sense of whats right and whats wrong. And one day when he was talking to his colleagues they discussed that there must be a lot of crimes that the law cant touch. Crimes like death help and car accidents often cant be proved. In his mind he came up with a plan. A plan that would help him convict murderers. He loured nine people to the island including him they would be ten. Finding the people wasnt very hard. He asked people hed met a few questions, and without knowing it people told him exactly what he wanted to know. He chose the Nigger Island cause the name fitted with the old nursery jingle he had learned at school as a child. Slipping cyanide in Tony Marstons drink wasnt difficult, cause at that time no one suspected murder, same thing with Mrs Rogers. General Macarthur was also an easy target while he was sitting alone on the beach. Everyone was asleep when he killed Mr Rogers and Miss Brent wasnt suspecting anything when he put sugar in her coffee. And by the time he gave her the lethal dose of cyanide, she was to affected by the drug to notice him. He engineered his own death with the help of Dr Armstrong. He told him that he knew a way to find out who the murder was. They would convince the others that he was dead so he could snoop around without anyone knowing. All the doctor had to do was to say that he was dead, and ketchup did the trick with the bullet hole. He told the Doctor that he wanted to meet him on the cliffs later. When the good doctor came, he was pushed into the ocean. No one could she him when he threw the bear of stone at Blore. Vera took care of Lombard and herself. All he had to do was to put the chair back, and then take his own life. And he built some kind of catapult to throw the gun into the hallway after he had taken his own life. But first, he wrote this letter. My notes: Theres really not much to write about the characters, because Agatha hasnt written much about them. Just their actions and reactions, not much about their appearances. I think that her main reason about the book was just to entertain people, to give us something scary to read. The book is realistic but it in the same time its not. I wouldnt be surprised if some maniac really did something like his, not in Sweden though. Agatha Christie has written the book from an observers point of view. But she also get individual sometimes, you know what Veras thinking when she writes in her diary and so on. The book is written in old-fashioned everyday English speech. For example: Fancy a drink ehh? My thoughts about the book: I liked the book but I dont think its one of her best. Ive read quite a few but I liked the other ones better. I cant say that the novel has effected me, not like On the beach. After that book I started o think about world peace and things like that, but as I said this isnt likely to happen in Sweden. I dont know what else to say, I liked the book, it didnt affect me in any special way and I cant recognise their feelings in my own life. Agatha Christie Agatha Christie is famous throughout the world. She has written 78 crime novels, 19 plays and 6 novels written under the name of Mary Westmacott. Her books have sold billions of copies in English and another billion in 44 other languages. Her last published book, sleeping murder, was published in 1976. Staring: Miss Marple, one of two persons that she often used in her books. The other one is Hercule Poirot. Hercule was a detective and Miss Marple was an old lady who kept her eyes open and had a sense for details. They always solved their murders. She was born in Torquay, and were married to Sir Max Mallowan, archaeologist.

The Jamestown Fiasco Essay Example | Topics and Well Written Essays - 750 words

The Jamestown Fiasco - Essay Example Following the way the Spanish had dealt with the Indians, Smith used force to make Powhatan leave the lands, and he actually achieved that. Smith saw Indians in the English Virginia as slaves. Smith tried his best to encourage the English settlers to grow their own, but the settlers fancied the way Indians lived without much work, and many escaped to join the Indians. Smith had limited authority until the end of 1608 when most of the influential council members had either resumed for England or had died. Using the added authority that he gained after that, he forced the settlers to work by proposing that those of them that only those of them would get food that worked. Smith continued assaults on the Indians, but did not feel like killing them. Smith’s treatment of Indians was not consistent with the type of relationship the Virginia Company had aspired to develop with them, so the returning council members claimed that Smith had been unnecessarily rude towards the Indians. Th e council members were also granted a charter because the conciliar government had not been able to adequately control the settlers. Therefore, the company chose a governor that gained advice from the council but made independent decision. This improved the government in Virginia and the laws for all kinds of corruption were well-defined. The military discipline made the colonists work in an organized manner. The Lawes also formulated special rules that defined how the Indians were to be dealt with. The company aspired to make certain Indians part of the company, though they had generally even become more ruthless towards the Indians than Smith had been. Despite that, the colonists were short of corn and continued to retrieve it from the Indians even after ten years of military government. Lack of equal distribution of profits among the shareholders and private enterprises generated a disincentive for the colonists to work hard enough to grow the corn. The trend of independent farmi ng surfaced between 1609 and 1614. Meanwhile, Gates and Dale proceeded to develop the land all through James up to Henrico. Virginia was being rapidly developed. Gentlemen in Virgina became six times as many as they were in England. Gentlemen were knowledgeable people meant for strategic planning, not for menial jobs. Gentlemen were much more in number than the laborers, due to which the productivity suffered. Virginia needed more craftsmen than gentlemen. The company thought that there was a lot of steel, gold and silver to be found in Virginia, so it demanded workers skilled in their exploration. But the author thinks that the settlers would have faced an increasingly challenging time had the company received workers belonging to diverse vocations as it aspired. Having little to do in their respective professions in Virginia, many would resort to becoming gentlemen rather than joining the laborers in the fields. The company wanted the colonists not to spend their whole effort and time on farming, because it wanted precious things like silk, sugar and wine to be sent to England rather than grains, but there were hardly any riches to be transported to England in the early years. This discouraged both the leaders and the workers. Finally, the Virginia Company was able to cultivate tobacco and send it to England, but the original goal remained unachieved. I was convinced by the author’s arguments since most of them are supported with the original pieces of

Saudi undergraduates' perceptions about English academic listening Dissertation

Saudi undergraduates' perceptions about English academic listening difficulties and their strategies to cope with these diffic - Dissertation Example For English language schools in Iran however, the skills of listening are not highlighted even with the significant access available in terms of listening materials in classrooms, such as CDs and DVDs. As a result, students believed that their difficulties in understanding what they were listening to did not match their competence. According to Graham (2006) persistent issues in securing listening skills may cause passivity as well as a decreased motivation and decreased involvement in the lessons. In other words, the listening skill is not given enough attention in the classroom and is not given sufficient value in the global setting (Graham, 2006). Two challenges are seen in the listening skill. One challenge refers to the understanding of the skills process itself, and another is on selecting the medium by which the listening strategy can be transmitted in the classroom (Graham, 2006). The latter may inhibit students from improving their listening skills at the lower levels in the classroom setting. Studies on explicit listening instructions seem to be important in terms of the choice of language and in securing listening strategies because the challenge at the lower language levels is to understand the context of teaching the listening strategies. ... Nagle and Sanders (1986) have secured a listening comprehension-processing model indicating how the automatic and controlled processes help listeners secure meaning based on an oral input. Moreover, evidence based on a varied context and input from the Constructivist construction by Vandergrift (1999) suggests how listeners can gain meaning based on oral support. Various studies highlight the types of learning strategies which second language learners apply during listening (Carrier, 2003; Chang and read, 2006). Authors contend that good language learner applications must be used in order to help students who are struggling in their language learning. Hassan and colleagues (2005) carried out a review of ESL studies which highlighted learning strategies from various languages. Most of the studies indicated that learning strategies, include metacognitive (learning awareness), cognitive (mental learning), and socioaffective learning (individual and social interaction behaviour). Hassan, et.al., (2005) identified learning strategies as strategies which learners use often in order to improve their learning. Chang and Read (2007) assessed visual support in the process of foreign language learning processes, evaluating the effect of various kinds of listening support on low level proficiently learners in English learning in Taiwan. Four groups took part in their study with two groups assigned to listening supports and another one focused on pictures or a written background text. A third group was a recipient to listening input repetition and the fourth group was the control group, not having any listening support. A listening proficiency test followed, then a short

Charles Messier's Butterfly Cluster Essay Example | Topics and Well Written Essays - 1250 words

Charles Messier's Butterfly Cluster - Essay Example He actually searched for comets and to avoid confusion between comets and Messier objects, he and his colleagues compiled them in a list in 1771. It was a remarkable achievement. The list is known as the Messier Catalog or Messier Object List. The list contains a total of 110 objects. The list contains nebulae, galaxies and star clusters. Body During the process of these observations, the first object they observed was the Crab Nebula (M1). A total of 103 objects were listed by Messier and his colleagues (Burnham 73). The Crab Nebula is a ball of gas left over from a supernova explosion. M2 is a globular cluster of stars in Aquarius, M3 is located in Canes Venatici, and Messier 4 to Messier 7 are located in the constellation of Scorpius. The Butterfly Cluster is Messier 6. This object can be seen by telescope clearly, and in the grayish color by naked eye. The Butterfly Cluster existence was first noticed by Giovanni Battista Hoderna in 1654. Ptolemy discovered it while he was observ ing M7, and declared it as a part of M7. After that, Phillips Loys de Cheseaux (1945-1946) observed it and recognized it as â€Å"a very fine star cluster.† And finally it was catalogued by Charles Messier in 1764 in the list of Messier objects (The Griffith Observer 259). The Butterfly Cluster is an open cluster of stars in the constellation of Scorpius known as Messier 6 or the Butterfly Cluster as it resembles a flying butterfly with open wings and antennae. The stars of the cluster twinkle, and it looks very beautiful in the sky. It is visually a very rewarding object; the butterfly pattern is very visible and obvious. It has been placed in the 6th position in the list of Messier objects. Scorpio is located in the Milky Way and contains many massive objects other than M6 and Messier 7. The Butterfly Cluster has a magnitude of 4.2, an angular diameter of 25 arc minutes, and lies at a distance of 1,600 light years with a luminosity of 8,300 suns. The Butterfly Cluster is ab out 50 million years old and can be seen in summer nights clearly with binoculars. The objects (M6 and M7) are the summer’s finest and brightest clusters. Different astronomers have different opinions about M6’s age. According to Burnham, it is 100 million years old; WEBDA estimates its age to be around 95 million years, and 51 million years according to the Sky Catalogue 2000.0. Messier objects of the â€Å"Messier Summer Chart† are clearly visible on summer nights. Messier objects help astronomers to adjust the distance scale of the universe. The above image shows the view of M6 (outcropped). The image was taken through the Astrograph, Takahashi E-180. How Can It Be Seen? It can be seen about 3/ 1-2 degrees northwest of M7 which is located near the tail of Scorpius. It appears as a hazy patch in the dark sky but it should not be confused with Messier 7. Messier 7 is brighter than Messier 6. M7 is seen in between and the Butterfly Cluster is on its lower side. Messier 6 contains many other Messier objects such as M21, M23, NGC 6167, and NGC 6193. Its magnitude is fainter than M7, and fills the field of 25 angular diameter. One of the ways to find the Butterfly Cluster is to identify the two well-known asterisms of Scorpios and Sagittarius. It has two irregular loops of blue and white stars on both wings and at 40-50x, it has three bright stars in the butterfly’s body. The Butterfly Cluster contains almost 80 stars (Plotner 400) with B type blue (hottest) and K type orange stars (BM Scorpii, HD 160371). The brightest K type orange star is a semi-regular